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13 ways to promote your Facebook pageOnce you have a Facebook page, people won’t come knocking on your door without alittle work. Here are thirteen tips to promote your page, help you increase yournumber of “fans”, and use Facebook to get the word out about your work.1. Invite your posseYou’ve got your own friends on Facebook, and odds are some of them areinterested in the work you do. Send them a personal message inviting them to checkout your page. Don’t ask everyone. Just your pals who may truly be interested.2. Keep your page fresh and tastyOnce your page is up, don’t make the mistake of neglecting it. Keep thecontent fresh. Don’t forget the viral nature of Facebook. When someone interactson your page it may appear on that person’s Facebook feed, promoting your page totheir friends.3. Suck in content from other social mediaAdd Facebook applications that draw your content from sites like Flickr,YouTube and Twitter. This will bring new content on your page without needing toadd it manually, while promoting your presence on other sites at the same time.4. Create an incentive to joinThere are a lot of Facebook pages out there, so give people a reason tobecome a fan of yours. Have a monthly prize draw just for your fans, offer adiscount to an upcoming event, or make special announcements on your page beforeyou do elsewhere.5. Bribe your mailing listEmail folks on your mailing list and invite them to check out your Facebookpage. Again, offering an incentive of some sort can help. Don’t shy away fromadding a few words to your newsletter about what is happening on your Facebookpage. And if you don’t already have a email newsletter, get one. There are manyfree or cheap services that make newsletters quick, simple and fun. (I highlyrecommend Mad Mimi.)6. Pop a button on your websiteThis might seem obvious, but most organizations don’t do it. Grab a buttonand flaunt it on your website, your blog, or anywhere else you have availablepixels.7. Use Facebook adsFacebook’s advertising program allows you to promote your page to a verytargeted audience. (21- to 24-year-old hairless cat lovers in Idaho? Check!) Andsince you only pay when someone clicks on your ad, it’s actually quiteinexpensive. Create different ads targeting different chunks of your targetaudience — or several for the same audience — and track them to see which ones aremost effective.8. Play with your fansDon’t leave your fans hanging. Respond to comments on your page. Ask themquestions in the discussion board. When someone new becomes a fan of your page,sent them a message to say hello. Do they use Twitter? Follow them, or send adirect message. Remind them that there are flesh and blood people behind theorganization’s page, and that you’re interested in them, not just your stats.9. Rock your own domain nameURL’s for Facebook pages are long and ugly. Register a separate domain namefor your page and forward it to your Facebook page. If you already have a websitefor your organization, you can use a subdomain instead (ex.facebook.mynonprofit.com).10. Pimp out your business cardInclude the shortened address of your Facebook page on your business card.If you don’t have one, get one. If you don’t like the idea of a traditionalbusiness card, get a funky personal calling card, like Moo’s MiniCards, to promote
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