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Service Marketing

Service Marketing

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Published by ajayajay83

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Published by: ajayajay83 on Jul 26, 2009
Copyright:Attribution Non-commercial

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02/26/2013

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SERVICEMARKETING
Subject:
 
MarketingManagement
 
Introduction to Service
A service is an intangible productinvolving a deed, performance, or aneffort that cannot be physicallypossessed.
Characteristics of Service:
1. Intangibility2. Inseparability3. Perishability4. Heterogeneity
 
Intangibility
  You
cannot hold ortouch
a service unlikea product.However, the experienceconsumers obtainfrom the service hasan impact on how theywill perceive it. Whatdo consumersperceive fromcustomer service? Thelocation, and the innerpresentation of wherethe are urchasin

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