Avatar Based Marketing
V
irtuality
is defined as "essential nature of being, apart from externalformor embodiment.“
The truly odd thing about virtual world, though, you’re not you.You live in a new body and take on the identity of your “avatar” –
A
vatar
is a Sanskrit word and the usage of the term means :A graphic identity you either select from a group of choices or create on your own torepresent yourself to the other party in a chat,instant messaging (IM) or multiplayer gaming
session. An avatar is a caricature, not a realistic photo and can be a simple image or abizarre fantasy figure.
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