Basic purpose of research was to come up with better marketing strategies and other suggestion which leads us to more attractive, interesting, and positively positioned 3rd edition of COMSMAG (COMSATS Annual Magazine). COMSMAG 1st and 2nd edition published till now are not much successful and are not liked by majority of students (target market). Various reasons underlie this partial failure of endless efforts of Comsmag team.
Our research is ofexploratory nature. This means that our purpose is to explore all the aspects of COMSMAG (Annual COMSATS Magazine) and give suggestions for its betterment.
1. What is current image of COMSAMG in mind of audience? 2. Do people many have interest in it and of what intensity? 3. How do people rate its content and graphics 4. Compare it with other university magazines 5. Find suggestions for its improvement and better suggestions.
Major part of our research will be based on the primary data collection. Reason for this is that no such evaluative and betterment program is conducted before for COMSMAG. So we will collect all the data specifically for this research purpose (Primary Data). However, some secondary data including magazines and COMSMAG itself will be studied for the purpose of comparison. Comparative analysis is done with the magazines of other popular institutes of same level including NCA, LUMS, University of Lahore, FAST, P.U. and G.C.
generally discussing COMSMAG in gatherings, observing their behavior and interests in hostel casual life and discussing with them different other universities editorial works and noting their believes in general unstructured manner.
specified questions. It included both questionnaire and interviews. Questionnaire is filled from the students in general who have studied the magazine. And interviews are will be conducted of people highly concerned and related with COMSMAG. (Co-Editor and
The onlyinstrument, we will use in our research is thequestionnaire. It contains 10 questions. Most of these are closed ended questions designed to gather data for quantitative analysis. Questionnaire is designed after thorough analysis of the magazine to bring out remarks and suggestions of the audience. Some open ended questions are included to allow respondents express there feelings in their own words and to have ideas of believes and attitude. Copy of questionnaire is attached in the appendix A.
people whom we think are sources of large amount of accurate information. Every single word of expression of these people will be considered as a solid and reality based information.
After this research plan and objectives are developed we stared with the execution step. We executed our research plan in totality. First we gather data and then analyzed it statistically and the findings of the research are shown in next step.
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