Description

Not so long ago the relationship that brands had with their customers was a one way street. The brand was the boss. They told their customers what they liked and how to like it. The only say the customer had was the decision to buy. This is no longer the case, customers are very publicly talking back and it is making the management teams of some brands very nervous. Web based social networking platforms give customers power never seen before. Now one voice can be heard by thousands of people. Brands need to learn to deal with this evolution, so here is a primer