Pn Rosmiza Bidin, FBMK

Pengenalan Komunikasi Korporat (KOC3301) Pn Rosmiza Bidin 03-89469791, 013-2065004 rosmiza@upm.edu.my Assignment 40%, Mid term exam 20%, Final 40%. Mid term exam covers up to chap 5 (CSR). Final exam covers all. Text book: Corporate Communication (fifth edition) by Paul A. Argenti. Due date assignment 1 and 2: FTF2

Parliament and lawmaking

Malaysia practices Parliamentary Democracy (Demokrasi Berparlimen) with Constitutional Monarchy and His Royal Highness (Yang DiPertuan Agong) is the Paramount Ruler Malaysia is also a country that practises a system of democracy based on the Federation system

Market conditions
strong economic strength, supportive government policies, educated workforce, developed infrastructure, vibrant business environment and quality of life

Population
Malaysia is a multiracial country. Malaysia's population, as of July 2010, is estimated to be 28.3 million, which makes it the 44th most populated country in the world. Malays, who make up about 65% of the population, are the predominant group, with Chinese (26%, )Indians (7.1%) and other ethnic groups making up the rest. About 80% of the nations total population occupies Peninsula Malaysia.

Area
located in the heart of SouthEast Asia, slightly north of the Equator. two geographical regions Peninsular Malaysia or West 11 states and the Federal Territories of Kuala Lumpur and Putrajaya, and East Malaysia, which has two states, and the Federal Territory of Labuan. The climate is hot and humid.

Language
Bahasa is the official language. However, English is widely used for business and in the tourism industry. Apart from English, Mandarin and Tamil are also common languages taught at school concurrently with Bahasa and English.

Currency
The local currency is Ringgit Malaysia (RM). Major hotels and larger establishments readily accept foreign currency. Foreign currencies can also be readily exchanged at banks or licensed money changers.

The economy
The economic policies and strategies of the country are set out in the National Development policy. These are implemented through the outline Perspective Plan. The previous action plan is the Ninth Malaysia Plan (20062010).

THRUST

ALLOCATION

Charting development for a high income nation 6% growth target Per capita income to increase to RM38,845 (US$12,139) by 2015 Creating private sector-led economy Supporting innovation-led growth Full employment Restructuring of subsidies
RM230 billion: 60% physical development; 40% non-physical development Sector allocation: economic 55%, social 30%, security 10%, general administration 5%

Top 10 constraints to firm investment in Malaysia (2007)

Inadequately education workforce Tax administration Licences and permits Corruption Access to finance Customs and trade regulation Labor regulations Access to land Crime, theft and disorder Political instability

http://rru.worldbank.org/BESnapshots/Malaysia/default.a spx

Top executives from Fortune 500 companies rate communications skills as the most important quality for business leaders.
New York Times There may be no single thing more important in our efforts to achieve meaningful work and fulfilling relationships than to learn and practice the art of communication.
--Max De Pree, Author --Business Section

The Art of Leadership

Im surprised how so many people struggle with communication.

--Michael Rook, Production Manager Hewlett Packard, San Diego, CA

The first thing the Human Resources Department did was give me a writing book.
--Sam Reeves, IT Consultant AMS, Denver, CO

1968 1976 1985 1999 15% 30% 28% 16% 0% 20% 40% 60%

70%

2005

80%

Source: Yankelovich & CNN/USA Today/ Gallup Poll

American Publics Confidence in Institutions

Military Small Business Police Church/Organized Religion Banks U.S. Supreme Court Public Schools Medical System The Presidency Television News Newspapers Criminal Justice System Organized Labor Big business HMOs Congress 0
Source: 2007 Gallup Poll

46 41 34 33 31 % of Respondents Answering 25 Great deal or Quite a lot 23 22 19 19 18 15 14 20 40 60 80

59 54

69

Paris Hilton

$6.5 Million

David Beckham
J. K. Rowling

$27 Million
$32 Million

Elvis Presley (deceased) $37 Million

Rolling Stones
Tiger Woods Steven Spielberg

$88 Million
$100 Million $110 Million

Oprah Winfrey
Steve Jobs
Source: Forbes, MSNBC, ABC, Rolling Stone

$260 Million
$647 Million

Operational
Internal External

Personal

Formal
well-established, usually along operational lines planned

Informal
complex dynamic

Department Manager

Supervisor

Supervisor

Black Solid Lines = Formal Network Coral Dashed Lines = Informal Network (at a moment in time, for they change often)

 The Message - The content of the communication The Medium - The method of passing on information The code - The system of signs or sounds used The Channel - Sound waves or light waves

 Interference - Noise which can affect transmission of information Feedback - information on how information was received Context - Framework in which communication takes place

Written Or signs Spoken

Visual/gestures

technology

Touch

Recognize the new environment for business 1. Adapt without changing what they stand for 2. Foster understanding through education and outreach

Adapt without compromising principles 1. Technological innovations 2. Governmental rules

Dont assume problems will magically disappear

1. Address issue at its inception 2. Anticipate the length of story 3. Dont assume public has short memory 4. Communication and negotiation

Keep Corporate Communication Connected to Strategy

1. CC closely linked to companys overall vision and strategy 2. CC play pivotal role in defining and communicating mission internal and external stakeholders 3. Hire qualified staff 4. CC report directly to the CEO