The company began when Joseph Lauder and wife Estée Lauder began producingcosmetics in New York City, New York. The first ever products produced by EstéeLauder were super rich all purpose cream, creme pack, cleansing oil and skin lotion.Estée Lauder continued to expand in the United States and later on moved towards Asianand European markets. Estée Lauder is one of the world's leading manufacturers andmarketers of skin care, cosmetics, perfume and hair care products not topping Frenchcompany L’Oreal. Estée Lauder was the first women’s fragrance company to create askincare line for men. The current faces of Estée Lauder include Carolyn Murphy, LiyaKebede, Gwyneth Paltrow, Elizabeth Hurley, and Hilary Rhoda. Estée Lauder distributesits products through department stores and also owns many divisions of other brands.Estee Lauder brands include American Beauty, Aramis ,Aveda ,Bobbi Brown ,Bumbleand bumble ,Clinique ,Coach ,Daisy Fuentes ,Darphin ,Donna Karan ,Estée Lauder ,Flirt!,Good Skin ,Grassroots ,Jo Malone ,Kate Spade (divested) ,Lab Series ,La Mer ,Kiton ,MAC Cosmetics ,Michael Kors ,Missoni ,Ojon ,Origins ,Prescriptives ,Sean JohnFragrances ,Tommy Hilfiger, and Tom Ford Beauty.