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William Heck
Residence: 32 Oldham Road, Newton, MA 02465Office: Meinrad LP, 29 Crafts Street, Newton, MA 024581990 – Present
M
EINRAD
LP, Newton, MA: Managing DirectorMeinrad is a consulting firm that helps companies market and sell products and services to hotels and hotelcompanies in the United States
and Canada. Meinrad creates hotel industry database marketing solutions thatintegrate data, analysis, strategy, tactics and field executions. Meinrad multiplies the effectiveness of clientmarketing and sales resources through strategic focus and disciplined tactical account management processes.
1989 – 1990
P
ROFESSIONAL
S
ABBATICAL
Y
EARS
A
BROAD
– Guatemala City, Guatemala; Angers, France.After leaving Hotels and Resorts of Distinction, the Heck family moved to Guatemala for three months and toFrance for a year. There was wonderful family time, and much time spent drafting nine separate business plans andteaching.
1975 – 1988
H
OTELS
 
OF
D
ISTINCTION
, I
NC
., Boston, MA: Principal, Executive VP & GM The Copley Plaza.This firm managed multi-million dollar hotel operations that collectively represented more than 3,000 employees,including its flagship hotel, Boston’s Grande Dame, T
HE
C
OPLEY
P
LAZA
, now a Fairmont Hotel, for owner JohnHancock. Other hotels in the portfolio included 450-room Albuquerque Hilton in Albuquerque, NM, the 385-roomBack Bay Hilton, Boston, MA and the 700-room Le Grand Hotel, now a Delta Hotel, Montreal, Quebec. Otherportfolios included the Biltmore Plaza, Providence, RI, Hotel Park Tucson, Tucson, AZ, Palm Court Hotel, PalmBeach, FL and Inn At Loon Mountain, NH.R
ESORTS
 
OF
D
ISTINCTION
, I
NC
., Principal, Executive VPThis firm owned and operated resort hotels including the Cape Codder Hotel, Falmouth, MA and the Cotton BayClub and Winding Bay Hotel, Eleuthera, The BahamasAs the Executive VP of two management firms with first class and luxury hotel portfolios, general managementresponsibilities included multi-year operating and capital budgets, interim forecasts, integrated marketing, sales andadvertising plans and budgets, hotel acquisitions, design and renovation management, personnel planning, labormanagement and contract negotiations, menu designs, wine acquisition, quality assurance and owner relations.
1970 – 1975
ITT S
HERATON
C
ORPORATION
 
OF
A
MERICA
, Boston, MA.1972 – 1975 The Sheraton Plaza, Boston, MA: Manager.1972 The Sheraton Philadelphia, Philadelphia, PA: Executive Assistant Manager.1970 1972 Sheraton Corporation Headquarters, Boston, MA: North American Operations Analyst.
EDUCATION
1970 Michigan State University, The School of Hospitality Business, Bachelor of Arts, Cum Laude.
ACADEMIC ACTIVITIES
Boston University, School of Hospitality Administration: Advisory Board 1979-2007. Chairman 1984-1987.Developed initial curriculum, and managed subsequent first curriculum revision. Instructor, 1982 and 1983.Boston University, Culinary Arts Program: Initial Advisory Board.Institut pour le D
é
veloppement du Conseil d’Entreprise: Angers, France. Instructor, 1990.Michigan State University, The School of Hospitality Business: Executive Board Alumni Association, 1996-2003.
P
UBLICATIONS
 
Turnover and Diversity in the Lodging Industry, American Hotel Foundation, 1998. William Heck, Dr. MichaelSciarini, & Dr. Robert Woods, co-authors of a significant research project on behalf of the lodging industry.The Pricing Decision, Daniel Seymour, Editor, Probus Publishing, 1989.
 
William H. Heck & Dr. MargaretShaw, co-authors of chapter entitled: “Managing Demand and Adjusting Inventory: Pricing Strategies in theHotel Industry.
 
BOARD ACTIVITIESNorth Hill CCRC
, Needham, MA: Trustee 2006-09; Chaired Marketing and Building & Grounds Committees.North Hill is an industry-leading and remarkable continuing care retirement community (CCRC) with 320independent apartments and a health center with 72 skilled nursing beds.
Salvation Army
, Boston, MA: Boston Advisory Board since 2006; Emergency & Disaster ServicesCommittee.Salvation Army is a worldwide Evangelical Christian Church, human service agency and non-profitcorporation. This remarkable organization always says “yes” when asked for help; speaking through actions,not words.
Newton For Fiscal Responsibility
, Newton, MA: Director since 2008An organization of Newton citizens, just like you who are all in agreement that it's time to fix Newton'sfinancial crisis while maintaining excellent municipal services and a top flight school system. Members areprofessionals, blue-collar workers, empty nesters, young families with kids in the school system, Democrats,Republicans, Independents, senior citizens, politically liberal, politically conservative or somewhere in themiddle.
Le Cordon Bleu
College of Culinary Arts Boston, Cambridge, MA: Trustee 2008.This private school draws upon its more than a 100 year heritage of culinary excellence to present classicculinary techniques with modern innovations and the latest in global cuisine. Experienced chef instructorsteach the skills necessary to pursue a professional career in the culinary industry.
Hotel Technology Solutions, Inc
., d/b/a Lorica Solutions, Buffalo, NY: Board of Directors since 2007.Lorica is the emerging leader in converged, managed IP networks for the hospitality industry, founded tocapitalize on three key trends in hospitality: Increasing number of guest-facing technology applications;Hoteliers’ realization that aging networks and minimal internal resources are ill-equipped to handle theexplosion in bandwidth intensive guest applications; and, Hoteliers’ desire to reduce cost and contract with onevendor to install a robust network platform that can monitor, manage and support all major in-room technology.
Newton Taxpayers Association
, Newton, MA: Director since 2001; Vice President 2005-08.NTxA is a non-profit, non-partisan fiscal watchdog organization. Founded in 1936, its goal has always been tofoster governmental economy and efficiency. Members believe in civic duty and volunteerism and represent allareas, economic strata and political persuasions.
Forest Hills Cemetery
, Boston, MA: Trustee 1992-2006; Operations & Investment Committees.Forest Hills is a private 275-acre “rural garden cemetery” of timeless beauty established in 1848 in Boston.Forest Hills is blessed with a splendid historic landscape, abundant birds, geologic marvels, and the mostcomprehensive American memorial sculpture of the Victorian period in the country.
Old Sturbridge Village
, Sturbridge, MA: Trustee 2000-04; Investment Committee.OSV is the largest history museum in the Northeast. The museum re-creates the daily work activities andcommunity celebrations of a rural 19th-century town in authentic living history fashion.
Anthony Spinazzola Memorial Scholarship Foundation
, Boston. MA: Co-founder, director 1986-92.Anthony Spinazzola was The Boston Globe's restaurant critic and first ever wine critic, positions he held fornearly 20 years before his untimely death. With the direction of co-founder Burt Miller, a Newton resident andproprietor of Classic Wines and BLM, the assistance of Boston's food and wine legends, Boston University andthe Spinazzola family, the first Anthony Spinazzola Gala Festival of Food and Wine was held at BostonUniversity in 1986. This annual event led to the creation of the Anthony Spinazzola Foundation in 1992.
Charles Fredy Wine Internship & Kobrand Challenge
, Boston, MA: Co-founder, director 1986-89.This paid, two-month summer internship included several weeks in the Rhone, Champagne, Burgundy, andBordeaux regions. BU School of Hospitality Administration students competed for the internship by writing apaper, and then presenting and defending the paper before a panel of Boston hoteliers and restaurateurs.
New England Historic Seaport
, Boston, MA: Director 1976-1992.
Heck Resume Page 2 of 2
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