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Twitter Talks Business
Twitter recently released a tutorial http://business.twitter.com/twitter101specifically focusing on how to use Twitter if you are a business. So far there are six sections of the“Special Guide” and each is short, sweet, and salient. The six sections are:
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What is Twitter 
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Getting started
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Learn the lingo
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Best practices
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Case studies
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Other resourcesI’ve been on the fence about Twitter because I initially saw it as public texting and Ireally only text with my sons. I didn’t think the public really would be interested in myilluminating words such as “whr r u?” and “dinner now.” However, the attention Twitter has received from recent international incidents and some gentle prodding from some of my friends on the West Coast has me looking more closely at Twitter. As a person who isinterested in communications and marketing, Twitter is a pretty fascinating subject. Didyou know that Twitter had 4.42 million unique visitors in December 2008 and is on paceto hit 50 million in December 2009? Can you believe that growth? Just to compare, ittook the top four television shows combined in last week’s Nielsen ratings to hit 50million viewers. That’s a pretty nice space to be in at no direct cost for a business.Here’s a quote from Twitter 101: A Special Guide for Business that captures why youmay want to look at Twitter for your business even if you aren’t all that interested in it personally:“Twitter is a communications platform that helps businesses and their customers do anumber of useful things. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback,and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else)that you've had a great--or disappointing--experience with their business, offer productideas, and learn about great offers.”The key reasons a business might add Twitter to its overall communications portfolio are:
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Instant connection to customers and prospects. You can see who is alreadymentioning you, you product, or your business and respond.
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Customer feedback and real-time market research. What you hear in a focusgroup is helpful, but observing and being a part of what is really happening iseven better. And on Twitter, you get unvarnished reactions and feedback onthings that customers may not have even bothered to tell you in a survey. Inaddition, you can easily see what other companies in your field are doing.What sort of content are they putting out on their tweets? What kinds of 
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