2009 Young Democrats of America Communications Survey Report July, 2009Kevin BondelliChairCommunications and Outreach

About the Survey

The survey discussed in this report was created on June 23, 2009 to get feedback from the YoungDemocrats of America membership on the technology and communications component of theorganization. The survey ran from June 23 to July 25, 2009 with a total of 100 completed surveysusing the Google Docs Form/Spreadsheet tool.The survey was purely a feedback tool and does not represent a statistically valid sample.Respondents self-selected to opt-in to the survey, and the form was distributed using Facebook and Twitter primarily through my own online network. This is probably why certain states areover-represented while others are not represented at all and why the percentage of respondentsactively using Facebook and Twitter is so high. The results from the rating scale questions about YDA's use of certain communication methods were slightly skewed by the inability to decline toanswer or state no opinion in case the respondent did not use a certain method and wasunfamiliar with YDA's communication with it. This was indicated in the comments of a number of respondents.This report begins by presenting the results of each of the survey questions and concludes withsuggestions and ideas submitted by the respondents. The survey itself appears at the end of thereport.It is important to note that all but five of the survey responses were completed between June 23and June 30, 2009, therefore 95% of the ratings of the YDA usage of certain communicationsmethods were based on usage prior to those dates.

Location and Birth Year

The distribution method of the survey resulted in thegeographic concentration of respondents in certainstates, primarily California, Utah, and Arizona. It maybe beneficial in future surveys to specifically target underrepresented states and not rely solely on opt-inself-selection. A more representative sample wouldalso require capping the number of respondents fromcertain states. Despite the over-representation, 34states had at least one respondent.Representation by birth year was more equally distributed than by region. The demographic Ipreviously assumed would not be very well represented, those under 18, was surprisinglyrepresented by 8 respondents.