SERVICES TO CONSUMERS:
The retailer stocks different varieties of goods.
The retailer sells goods in small quantities to the consumers as & when they require.
Consumer’s can choose from a variety of goods displayed in his shop.
He supplies information to the consumer about the arrival of new products.
The retailer is an expert & specialist in the distribution of consumer goods.
The retailer sells goods to regular customers on credit.
The retailer renders after sales- services & arranges for home-delivery.
He generally establishes his shop near the customers.
SERVICES TO MANUFACTURERS/WHOLESALERS:
The retailer looks after the entire process of distribution, which enables manufacturers to concentrateon production.
By advertising & displaying goods, the retailer creates demand for the product.
As the retailer is in close touch with customers, he collects the necessary market information &supplies the same to manufacturer through wholesaler.
He finds customers for the new products introduced in the market.
CLASSIFICATION OF RETAILERS
Retailers range from small, independent, owner-operated etc…
The basic classification done is based on Store based, Non-store based & Services retailing.
The Store based is classified further on the basis of form of Ownership &Merchandise offered.
Classification of Retail Formats
Store based RetailingNon-Store RetailingServicesRetailing
Form of Ownership
Independent retailer Chain retailer FranchiseLeased DepartmentsConsumer co-operatives
Convenience storesSupermarketsHypermarketsSpecialty storesDepartmental storesOff price retailersFactory outletsCatalogue showroomsDirect sellingMail order Tele marketingAutomatedVendingBanksCar RentalsProviders of various services