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Table of Contents
Market Review:...........................................................................................................4Market Trends & Opportunities................................................................................4PEST of Retail Industry...............................................................................................5Political....................................................................................................................5Regulations in your industry....................................................................................7
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National Business Environment.....................................................................7Environmental.........................................................................................................9
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what the government says and what market say..........................................9Social.....................................................................................................................11
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Related to your industry..............................................................................11
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A view of the services market......................................................................11
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Lack of standardization................................................................................12
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Free entry and unemployment.....................................................................12
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Deficiency of trained HR..............................................................................12Socio Cultural:.......................................................................................................13
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Westernization.............................................................................................13
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Brand Consciousness...................................................................................13 Technological:........................................................................................................13Research and development...................................................................................14Customer needs, AIOD & migration trends
 
...............................................................15AIOD:.....................................................................................................................15Psychographic Market:
 
.......................................................................................15PORTER’S MODEL..................................................................................................18
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 THREATS OF NEW ENTRANTS.......................................................................18
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 THREATS OF SUBSTITUES.............................................................................18
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RIVALRY AMONG EXISTING FIRM..................................................................19
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BARGAINING POWER OF SUPPLIERS.............................................................19
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BARGAINING POWER OF BUYERS.................................................................19Competitive landscape, SWOT:
 
.................................................................................20COMPETITOR ANALYSIS:........................................................................................20BAREEZE:..............................................................................................................21
 
IDEAS....................................................................................................................25
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STRENGTHS:................................................................................................25
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WEAKNESS:..................................................................................................25
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OPPORTUNITIES:..........................................................................................26
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 THREATS:.....................................................................................................26SWOT EXPLANATION:............................................................................................26
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STRENGTHS:................................................................................................26
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WEAKNESS:..................................................................................................27
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OPPORTUNITIES:..........................................................................................28
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 THREATS:.....................................................................................................29BRAND PERCEPTION INDEX:.....................................................................................31VISUAL:..................................................................................................................31Verbal:...................................................................................................................33 Tagline:
 
...............................................................................................................34Advertisement:...................................................................................................34Word of mouth:..................................................................................................34EXPERIANTIAL:.......................................................................................................36Store outlook:.....................................................................................................36Customer care:...................................................................................................36Quality/ Durability:
 
.............................................................................................36Financial Review.......................................................................................................38
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Company performance—Gul Ahmed
 
...............................................................38Sales Channel performance-IDEAS
 
........................................................................39Waiting time
 
.......................................................................................................39Location.............................................................................................................39Product variety
 
...................................................................................................40HOME IMPROVEMT:................................................................................................40Kitchen:..............................................................................................................41Bath:..................................................................................................................41Home furniture:..................................................................................................42GIFT IDEAS:........................................................................................................43Personal Wear.......................................................................................................44Menswear:..........................................................................................................44Women's wear :...................................................................................................45Product performance (IDEAS)................................................................................46
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muhammad-ali-1708

Assalam o alikum, excellent report increase my knowledge about textile industry and Gul Ahmed as well. Thanks

reply12 / 18 / 2009
kanwal-ahmad-9244

Hey!!! great work!! i want u to send me this doc. on my hotmail id please!!!

reply12 / 02 / 2009
zee124

I really appreciate the efforts you've put in to make a real good report.

reply11 / 18 / 2009
syed786

thank you zee for your appreciation :) i am trying to put in more project reports soon and this time they will all be based on EU's market. lets see :)

11 / 19 / 2009
fasi bhinder

it is really great effort i must appritiate. students need such kind of documents for knowledge very gud

reply09 / 07 / 2009
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