“Most technical innovations, it should be acknowledged, result from using metaphors appropriately. Not all metaphors work,of course, but those that do can change the world. Sincemetaphors cross apparently distinct experiential domains, people who can move with ease through many domains and feel free to use metaphors in conversations with others havea better chance to innovate than those who hold on to theliteral language of experts in any one domain.”
The semantic turn: A new foundation for design.
Designing with metaphors