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Blog Marketing News For This Week

Blog Marketing News For This Week

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Published by David Risley

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Published by: David Risley on Oct 22, 2013
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Blog Marketing News For This Week 
Introduction To The Theory Of Constraints (And Applying It ToGrowing An Online Business)
Ever got that feeling as if you’re working your ass off, but notmuch is changing?Let’s equate this to the world of online marketing and blogging:
 You’re sending emails to your subscribers about someoffer you have, but sales are low and you can’t figure itout.
 You’re writing your face off for your blog, but trafficdoesn’t seem to budge in the up direction.
 You’re networking on social media until your fingers areabout to fall off, but it doesn’t seem to reflect itself on ANY of your statistics.
OR… you’ve still barely gotten off the ground. Your blog,in your view, looks like crap. You THINK you’re writingdecent content, but you have no idea if you’re the only one who thinks this. Frustration mounts.Chances are, you’ve felt that. And, it is YOU who I want to keepreading this post.If every single thing you do in your business works, your statsare all flying upward, and you are confident that you really have nothing you could improve upon, then feel free to leavemy site right now.OK. Still here? Good, let’s get going…
Let’s Review
In my last post, I introduced the concept of systems. A systemis a series of steps that take some form of input, do somethingto it, and results in an output on the other end. Think of it likean assembly line.Now, our businesses are, in essence, systems. When somebody arrives on your site, they are the “input”. Then, your systemis designed to work them through certain steps and producean output on the other end. That output would be theTRANSFORMATION or the OUTCOME (see the second postin this series for more on that). And, when you do this well,MONEY is a result.Now, our businesses are also composed of systems. In other words, there are SUB-SYSTEMS in our businesses. Each sub-system has an output, and when you put all the outputstogether into the right order, you get the OVERALL output of the main system.Still with me? And, just so you see that pretty much everything in our business is a system, let me illustrate:
 Your BLOG is a system. It is part of the marketing systemof your business.
The process by which you author and prepare a blog postis a system.
 
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The process by which you distribute a new post oncepublished is a system.
The process by which you set up your blog in the firstplace is a system.
The actions you take to turn a new arrival to your site intoan email subscriber…. that is a system.
The work you to do produce a video is a system.
The work you do to create a product and make it ready to sell is a system.Get my point? EVERYTHING is a system.
What Is The Theory of Constraints?
 As we’ve done before, let’s turn to Wikipedia for a definition:
The theory of constraints (TOC) is a management  paradigm that views any manageable system asbeing limited in achieving more of its goals by a verysmall number of constraints. There is always at least one constraint, and TOC uses a focusing process toidentify the constraint and restructure the rest of theorganization around it.
Sounds a bit academic, perhaps? Yeah, I hear ya. But, itsactually pretty dang simple.1.In our perfect world, every system would result inthe perfect output in the perfect amount of time andminimum resources required.2.In that “perfect world”, we could say that the system hasno constraints.3.On the flip side, when the system is NOT optimally producing the desired output, we can logically assumethat there ARE constraints.4.Any chain is only as strong as its weakest link. In thesame fashion, any system is held back by its constraints,and it is the BIGGEST constraint which has the biggestimpact on the system.5.Applying this theory uses a series of processes and toolsto detect the primary constraint and then handle it.In a nutshell, that is the Theory of Constraints. What things could be a constraint? Well, it is anything whichis holding back the system.For instance, if we look at the actual act of blogging. The actof producing a blog post is a system. Now, for some people,it takes literally HOURS to produce a single blog post. Thereis nothing wrong with that… UNLESS it is getting in the way of actually executing the system. If the mere idea of blogginggives you a cold sweat because you’re frustrated by how long ittakes for you to write a single post, then that is a constraint.If you’re producing a video and you’re feeling blocked by yourlack of knowledge on how to do video editing, then that is aconstraint.If you’re still confused as to what your niche or market should be, then that is a constraint. In this instance, it is the lack of decision which is the constraint, and there is a process we cango through to bust up the real “why” on that decision hangingup for you.If your business is feeling constrained by lack of traffic to yoursite, then traffic is a constraint. But, then, by applying the toolsof TOC, we work it backwards. We break up this big thing of “traffic” into smaller constraints, and ultimately we arrive atthe largest constraint which is holding you back from gainingmore traffic.
Nested Why’s – One (Of Many)Techniques To Spot Constraints
Here’s the odd thing about constraints…They aren’t always obvious. In fact, many times, they’re mostdefinitely not.See, if it were glaringly obvious, it wouldn’t be a constraint any longer. Because you’d just deal with it, alleviate it and moveon. The mere fact that it IS a constraint depends on the truththat you haven’t discovered it yet. OR, you’ve looked right at itand didn’t realize the true nature of what it was.One of the things you can do to work on finding yourconstraint(s) is what I’m calling nested why’s. It is the simpleidea of asking WHY you don’t have the outcome you want rightnow. Then, ask “why” again. And again. And so on.For example, the current reality for you could be “I’m notmaking the money that I want.”. OK… why? Well, I don’t have enough traffic right now. OK… why? Well, I haven’t really written a decent blog post in awhile, sonobody is really paying attention to anything I’m doing. OK… why?I don’t really know what I can provide that people will want tosee. OK… why?
 
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 Well, I haven’t talked to anybody about it or really verified thatthere is any market demand here to begin with. AHHH…. OK, then. We’ve just gotten a lot closer to thereal constraint. (And, BTW, in the Academy training, themodule on niche selection goes into exactly that. Because, Iam literally building the A cademy training around alleviatingthese constraints.)See, we stop asking “why” when we either get to a point which you can see an immediate path to handling… OR when we getto a point where the question “why” simply doesn’t provide any new answers.For some, the “why” might go really deep into matters whichhave little to do with business. For many, the nested why will bring you down to the fact that you’re simply so overwhelmedthat you don’t know which way to go, and that is affectingEVERYTHING above it. And that’s why I am stressing systems so hard. Therein lies thekey.
It Is Constraints Which Are Holding YouBack
It doesn’t matter if you’re in the beginning phases, or if you’vealready got an established business…If you’re not growing at the rate you want, then the answer liesin the detection and alleviation of constraints. Whether you’ve ever thought about it or not, your businessand your blogging IS A SYSTEM. Quite honestly, if you haven’tapproached it that way, then that right there is one hell of aconstraint. Operating with no system in mind is what leads youinto spinning your wheels and going nowhere really fast. ALL of the various complaints and challenges I hear from my readers and email subscribers… ALL of them find their root inthis understanding of systems. And, once you realize that it is a system and you begin toarrange it as such, you then immediately dive into the world of finding the constraints. We ALL have constraints. In the beginning, the constraints aremany and can be overwhelming. The reason so many newbiesgive up, however, is because they’re lacking a system andhaven’t truly zeroed in on their own constraints. Or they’vepinpointed the wrong constraint. Because, here’s a truth aboutconstraints…If you tackle the wrong constraint, you’ll usually screw up thesystem even worse than it was. When you see bloggers spinning their wheels tweaking thedesign of their blog endlessly, in most cases they are tacklingthe wrong constraint. Tweaking the blog isn’t going to get youany more traffic. It is the WRONG TARGET. And the result isthat your stats decrease even more, or remain at rock bottomif you’ve never risen above zero.This stuff is an exercise in LOGIC.Inside the Academy , I’m dedicating an entire module simply to Systems and the Theory of Constraints. I want every one of my students to know how to do this – and do it well.There are several extremely powerful tools to help guide you with this. Wikipedia called them “focusing processes” in itsdefinition of TOC. As with many things in TOC, it can be alittle mind-numbing to try to make sense of it. When I was firstexposed to TOC, I damn near went cross-eyed trying to figureit out.It wasn’t until a good friend of mine sat down with asmall group of us and spent all day going over it that it beganto “click”.From there, I took it upon myself to simplify it. I firmly believethat true power lies in simplicity. So, that’s what I’ve done.Today, I use TOC to guide what I do with my time. Many time,I actually do my daily work now with a tool called the “currentreality tree” open on my screen at all times. When I work withthat thing open, I know that what I am spending my time onis laser-focused on a constraint. No aimless work. No wheelspinning and getting to the end of the day feeling like I didn’tget much done.Guesswork is removed. Focus is restored. And, there iscertainty.In my next post, I am going to introduce to you the
 Academy Business System
. At least that’s what I’m calling it for now.In this series, I’ve hammered home the idea of systems. Well,the Academy Business System is a full graphical layout of theoverall business model – the system – on which the Academy is based.See, I told you what the solid foundation of a successful business is, right?1.A real understanding of the basic principles that makethis business - and all businesses – function.2.A clear pathway AND an understanding of how to forge your OWN path. With the Academy Business System, the fundamentals taughtinside the Academy, and a solid foundation in the Theory of Constraints, I believe we’ve got a very solid foundation. And, in my next post, I hope you’ll agree with me.Until then,David Risley P.S. Here’s what I’d like you to do now…Try applying the nested why’s to your own situation. Start with your goal (doesnt matter what the goal is), and ask yourself…. why? WHY don’t you have that goal accomplished right now?

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