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Painting Automotive Plastics Parts

Painting Automotive Plastics Parts



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Published by: raj on Jul 30, 2009
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A Market Forecast for North America through 2005 
Michael L. Gregus 
The ChemQuest Group, Inc.
Cincinnati, Ohio
SME Finishing Conference
June 2001Chicago, Illinois
2001 The ChemQuest Group, Inc.All Rights Reserved.
Executive Summary
North American demand for coatings for plastic automotivecomponents has historically shown strong growth through the 1980’sand early 1990’s, driven by the strong growth rate of plastic resinsdisplacing metal. The overall demand has remained high during thelate 1990’s due to unprecedented new car builds. However, whenanalyzed on a “per vehicle” basis, the growth of plastic coatingsshows slower growth. The author has analyzed the North Americanautomotive market and has concluded that the coatings growth forplastics will show marked slowing through 2005 with averagedemand per vehicle growing at 1.4-1.8%/yr. The primary factorscausing the slowing are:
Slowing of the growth of the plastic substrate
Improving plastic resin technologies that preclude the needfor coatings
Other alternative decorating technologies with lower costsand that address the negative environmental issues associatedwith paintThis paper provides an in-depth analysis of the impact of emergingalternative technologies noted in the last two factors. Theemergence of new decorating technologies will vary by plastic part,by supplier preference and by OEM design criteria. By 2005,ChemQuest estimates that molded-in color and film laminatetogether will have taken 7-9 points of market share from paint. Theeffect of this share loss combined with the slowing of the substrategrowth will culminate in a slowing of demand. Furthermore,slowing of car builds will have an additional effect, probably causingthe total demand for plastic coatings to show stagnant or negativegrowth.
2001 The ChemQuest Group, Inc.All Rights Reserved.
The ChemQuest Group, Inc., is an international strategicmanagement consulting firm specializing in the Coatings,Adhesives, Sealants, and Automotive Industries with officesthroughout the United States and Europe. ChemQuest has analyzedthese industries continuously since 1975, mainly through proprietary(single client) studies as well as multi-client industry studies. Thispaper was developed from on-going research into the use, trends anddynamics of the automotive coatings and plastics industries.The methodology for this paper was to research the impact on paintdemand stemming from the emergence of alternative decoratingtechnologies. This research included analysis of each alternativetechnology and its:
supplier-stated features/benefits
underlying fundamental costs
environmental impact
product performance
comparison of technology to current and future customerneedsA “probability of displacement” was assigned to each alternative toreflect the chance of that technology replacing paint before 2005.Finally, interviews were held with key individuals throughout theautomotive plastics market to validate the future use of thesetechnologies and to calibrate the forecast to actual use and/or testingof these technologies in the automotive market today.Most projections were based on the average surface area per vehicle(SAPV). Market size (available surface area) was estimated for2000 and projected to 2005 based on a constant car build of 17MM(million) units/yr. The scope of this study was NorthAmerica.

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