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Maxis

Maxis

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Published by akashindia

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Published by: akashindia on Jul 30, 2009
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06/16/2013

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Driving Revenue Enhancement CampaignsThe Maxis Experience
7th Annual Customer Retention Forumfor Telecommunications21-24 May 2007 Singapore
Evelyn JimenezHead of Customer Lifecycle ManagementMaxis Communications Berhad, Malaysia
 ® 
 
1
Presentation Agenda
Maxis and the Malaysian mobile industry
Customer Lifecycle Management
Sample Cases: Revenue EnhancementCampaigns
Learnings
 
2
Malaysia at a glance
Located in
Southeastern Asia
,Malaysia is basically divided into 2regions:
Peninsular Malaysia
and
East Malaysia
Land area
:
328,550 sq km
Population:
27.8 million (2006 est.)
Median age:
24 years
Multi-cultural society:
Malays,Chinese and Indians
GDP (purchasing power parity):
$249 billion (2005 est.)
Internet users:
10 million (2005)
Mobile users:
19.7 million (2006)

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