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Building a Business Case

Building a Business Case

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Published by Carl Sawatzky
Building a Business Case as the Foundation for Project Success
In today’s business climate, there’s little room for resources of any kind being wasted. That’s why it’s critical that projects meet organizational goals and realize the maximum return on investment. In this Management Insights article, author John Moore outlines how you can ensure project success by developing and applying a solid Business Case throughout a project’s lifecycle.
Building a Business Case as the Foundation for Project Success
In today’s business climate, there’s little room for resources of any kind being wasted. That’s why it’s critical that projects meet organizational goals and realize the maximum return on investment. In this Management Insights article, author John Moore outlines how you can ensure project success by developing and applying a solid Business Case throughout a project’s lifecycle.

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Published by: Carl Sawatzky on Jul 30, 2009
Copyright:Attribution Non-commercial

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12/31/2012

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Learning Tree
Management Insights
EDITION 012
CALL 
1-800-843-8733
OR VISIT 
www.learningtree.ca
Expert Advice from Today’s Top Professionals
Building a Business Case as theFoundation for Project Success
When projects ail to deliver results, ensuing conversations canoten become accusatory. The division manager says, “Evenwith all the resources and money put into this new product,the quarterly numbers show that it’s another loss. Plus, one oour competitors brought out an equivalent product beore wewere ready to launch ours”.The head o the department responsible or the projectresponds, “We did the job, delivered on time and stayed withinbudget. It’s not our ault i the product didn’t generate themoney you expected”.The problem is…they’re both right! But even with everyonedoing their best, the results were disappointing and thesecond-guessing begins. Were the business’ expectations toohigh? Was the original scope o the project assessed correctly?And that competitor who introduced an equivalent product—was the possibility o that risk ever identied at either theoutset o the project or during its lie? I so, were thoseinvolved—stakeholders included—aware o the potential riskso measures could be taken to mitigate it? Or was it decidedthe team was just there to deliver a product and not manageexternal events?
Applying the Business Case
Questions like these are oten argued once the project is over.Unortunately, it’s usually too late to repair the damage. That’swhy successul project teams take the time to consider suchissues by building a solid Business Case at the inception oevery project. This enables a team to address potential risksand plot alternative strategies while providing a tool or uturevariables throughout the project.Once the Business Case has been developed, it is then appliedat our critical phases in the project’s lie cycle in order toensure that the project—once completed—will deliver thereturn on investment that was originally orecast.
John Moore
For this
 Management Insights
article, author, instructor and technicalproject manager John Moore provides detailed steps for establishing asolid Business Case to ensure project success and maximise the resultsfrom investments made in money and resources.
Productivity through Education

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