August, 2009 Issue

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WANNA DJ?

Faculty and staffcomprise a quarter ofthe volunteer disc jockey staff at WXDU,Duke’s radio station.

SUSTAINABLE DUKE

The new addition toDuke Forest includesa stretch of New HopeCreek, a source ofdrinking water forTriangle residents.

This paper consists of 30% recycledpost-consumer fiber. Please recycle after reading.2009, 2008, 2007 Gold Medal, Internal Periodical Staff Writing2009, 2007 Bronze Medal, Print Internal Audience Tabloids/Newsletters

FOOTBALL KICKOFF

As part of DukeAppreciation, facultyand staff are invitedto attend the Sept. 5season opener. Completefootball trivia now forprizes.

hink of her as Duke’s official tweeter. With more than 8,200 Facebook fans and 400 Twitter followers, Andrea Fereshteh is the face behind Duke’s growing presence on twosocial networks that are changing how staff and faculty work, interact andshare information.Fereshteh, who administers theuniversity’s Facebook fan page and DukeNews Twitter account with colleagues inDuke’s Office of News and Communications,sends status updates and 140-character“tweets” about the university’s latest news. When she covered Duke’s 2009commencement, one follower tweeted fromChina to thank her.“Thanks for the commencement tweets,”the message read. “Loved reading them andOprah quotes from train en route to Beijing.CONGRATS new Duke alumni.”“There’s someone on the other side of the world, and she felt like she was part of Duke,” Fereshteh said. “That’s the wholepoint of why we’re doing this.”Like Fereshteh, staff and faculty indepartments across Duke – from the Nasher Museum and Center forInstructional Technology to the Alumni Association and Fuqua School of Business – are using social networks to connect and converse in new ways,sharing information nuggets about everything from printer outages to thelatest research on citizen journalism.Dozens of departments have joined online conversations on Facebook and Twitter, and activity is on the rise, said Michael J. Schoenfeld, theuniversity’s vice president for public affairs and government relations.“There is a huge value to being an active participant in social media:to connect with professional networks, to find out quickly what’shappening at other places, to put together ad-hoc groups or meetings,”Schoenfeld said. “The more we exchange and share information, thebetter off we’ll be, as an institution and as individuals. At the same time, we have to remember that all of this is taking place in the open. A littlebit of caution goes a long way.”Users 35 and older now comprise more than half the user populationfor both Facebook and Twitter, leading to an explosion of social networkingin the workplace. Usage is especially prevalent amonghigher-ed employees, as universities scramble to keepup with tech-savvy prospective recruits and youngalumni.Once seen as an idle pastime, social networks canalso enhance productivity and teambuilding in the workplace, experts say. Still, there’s a learning curve tomanaging the intermeshing of personal andprofessional lives online.“Communicating and sharing personalinformation online has gone mainstream,” said FredStutzman, a researcher who studies social media in theSchool of Information and Library Science at theUniversity of North Carolina at Chapel Hill. “Socialnetworks are opening up a whole new world of information that wasn’t available before because people weren’t participating. That may lead to informationoverload, but it also may lead to smart connections.”Duke employees are making those connections.Library and IT staff began using Twitter about two years ago as a virtual “in/out” board to cut down on e-mail but still keep colleaguesposted. With shrinking travel budgets in tough economic times, thoseemployees find Twitter increasingly useful to keep up with conferences andnetwork with colleagues at other universities.Shawn Miller, a consultant in Duke’s Center for InstructionalTechnology, uses Twitter to follow and chat with leading researchers whostudy Web 2.0 technologies.“There’s a lot of information out there,” Miller said, “but with Twitter,because the posts are so short, you don’t have to invest as much timekeeping up with the latest academic research.”Stephen Toback, a senior IT manager in Duke’s Office of InformationTechnology, has found that casual, personal interaction on social networkshelp deepen workplace relationships and improve teamwork.

NEWS YOU CAN USE :: Volume 4, Issue 5 :: August 2009

>> See

SOCIAL NETWORKS

PAGE 5

I feellikeI’m doing my job better byutilizing thesenew technologiesand keeping upwith new ways of communicating.”

— Andrea FereshtehSenior WriterOffice of News and Communications

“

Illustration by Barbara Puccio, Blackwell Interactive

STAFF AND FACULTY ACROSS DUKE USE SOCIAL NETWORKS TO CONNECT AND CONVERSE

Join the Facebook fan page for the Working@Dukepublication at hr.duke.edu/workingatduke

Duke among “2009 Great Colleges to Work For”

For the second year in a row, the Chronicle of Higher Education hasnamed Duke University a “Great College to Work For.”In the Chronicle of HigherEducation’s July issue, Duke wasrecognized for best practices andpolicies in 14 categories ranging fromcompensation and benefits toconfidence in senior leadership andhealthy faculty-administrationrelationships. Duke was also selectedfor the publication's “Honor Roll” asone of the top 10 institutions of its size.Kyle Cavanaugh, vice presidentof Human Resources, said the recognition reflects the diligence anddedication of Duke staff and faculty, and the University’s commitmentto maintaining a top quality workforce.“We can all take pride in this recognition because it is the peoplewho work here who make Duke the outstanding institution that it istoday and such a rewarding place to invest your career,” he said. “Evenin these challenging economic times, Duke recognizes the value ofoffering competitive benefits and opportunities for professionaldevelopment and continuing education. Our goal is to retain and attractthe best staff and faculty, which allows Duke to continue its mission asone of the world’s top academic, medical and research universities.”The announcement was featured in The Chronicle’s July issue,which included a profile on Duke’s professional development programsfeaturing Duke staff and faculty. Read the article at

hr.duke.edu

Free financial workshops for staff, faculty

In tough economic times, free financial advice can be priceless. DukeCredit Union offers a range of seminars at no charge for staff and faculty.Among the seminars in August are “Take Charge: Fighting BackAgainst Identity Theft;” “Homebuying,” “Eating Healthy on a Budget”and “Understanding Retirement & Social Security.” All seminars are12:30 p.m. to 1:30 p.m. at various locations, including the credit union.To learn more and register, visit

dukefcu.org

and click “seminarsign-up” under Quick Links, send e-mail to

scottie.dowdy@duke.edu

or call (919) 660-9745.

Doctor appointments a click away

Make healthcare appointments with Duke physicians. Check lab reportresults. And pay medical bills.All of this is available through HealthView, a patient informationportal launched by Duke Medicine. It allows outpatients at Dukehospitals and clinics to receive general lab and radiology reportswithin seven days of the report being finalized.“Patients appreciate the transparency and efficiency thatHealthView provides, and the physicians like the way HealthViewempowers their patients to be more involved in managing their ownhealth care,” said John Anderson, M.D., chief medical officer of DukePrimary Care.The portal, launched as a pilot project in 2007, is now availablefor all Duke Medicine patients. More than 100,000 patients are alreadysigned up, and creating an account is easy.Enroll at

healthview.dukehealth.org

. Then give your e-mailaddress to your medical provider at your next appointment to activatethe clinical information function.

Fall Run/Walk Club starts this month

Stay fit this fall with the Duke Run/Walk Club, which begins a newsession Aug. 24.The 12-week program isdesigned for all fitness levels andincludes several workshops,including “Powerful Yoga forRunners and Walkers” on Sept. 22.Staff and faculty can enroll atno cost through LIVE FOR LIFE,Duke’s employee wellness program.The club meets 5:30 p.m. to 6:30 p.m. Mondays andWednesdays. Beginning walkers and runners meet on East Campus andmore experienced athletes gather on West Campus.Employees who can’t attend club meetings may sign up for theIndependent Run/Walk Club to receive training information by e-mail.Participants may also report their weekly exercise sessions online.For more information or to sign up for the Fall Run/Walk Club,call (919) 684-3136 or visit

hr.duke.edu/runwalk

News

briefs

Letters to the Editor must include name and contact information. E-mail letters to working@duke.edu or mail them to Working@Duke Editor, Box90496, Durham, NC 27708. Fax letters to (919) 681-7926. Please keeplength to no more than 200 words.

CORRECTION

The monthly meetings for Duke Toastmaster Club are 7 a.m. to 8 a.m.on the 2nd and 4th Wednesday; and noon to 1 p.m. on the 1st and 3rdFriday for the Blue Devil Toastmasters Club. The times and dates wereincorrect in a June-July article.

Editor’sNote

he cover story this month is atimely report about Duke’s useof social networking to shareinformation and collaborate in theworkplace. Dozens of departments useFacebook or Twitter as one more wayto stay connected, raise awareness orpromote what they offer.Add Working@Duke to the list.We’ve just launched a Facebookfan page for the publication. Itprovides a dynamic way to shareuseful information about Dukebenefits and resources with facultyand staff, while providing moreinformation in real-time: updates,extra photos, videos and discussiontopics related to stories in thepublication – or in the works.The fan page is for interaction.As an example, Working@Duke isdeveloping a cover article aboutwork/life balance, and we will use thepage to solicit experiences and photosfrom employees.Is Facebook for you? According toa March report from Inside Facebook,the largest growth among newFacebook users is between ages35-44, and the fastest growingdemographic is women over 55.Dialogue and posts on theWorking@Duke fan page are welcomeand encouraged, but there’s fine print.Help protect the privacy of students,colleagues and patients by followingDuke confidentiality guidelines. Don’tpost or discuss proprietary orprotected health information.Begin sharing and connecting now:become a fan of Working@Duke at

hr.duke.edu/workingatduke

LEANORA MINAI

Leanora.Minai@duke.edu

To reserve your tickets, visit

goduke.com/employee

or call (919) 681-8738.

Free admission to football opener, celebration

Test your Duke football IQ, win prizes

Who was the first coach of Duke’s football team?

Duke played in the 1942 Rose Bowl in Durham instead of Pasadena, Calif., because of World War II. If it had not moved,how much would it have cost students to pay for the “BlueDevil Special” trip to California that included one ticket anda hotel room?

Duke Head Coach David Cutcliffe has coached two Super BowlMVPs in Peyton and Eli Manning. What’s the name of the thirdManning brother Cutcliffe has not coached?

How many NFL Hall of Fame members played football at Duke?

How many football fans celebrated Duke football’s 2008 seasonopening 31-7 win over James Madison University with CoachCutcliffe?

What was the original name of Wallace Wade Stadium beforeit opened in 1929?

How many years did Steve Spurrier coach at Duke?

In 1931, the Duke and University of North Carolina at ChapelHill football teams combined to play a charity game. What wasthe name of this Duke-UNC team?

What is the largest crowd in Wallace Wade Stadium history?

10.

What former Duke football player was named as the team’s Most Valuable Player twice and now works for Duke as an assistantcoach?

uke football kicks off its second season under Coach David CutcliffeSept. 5, and faculty and staff are invited to celebrate the 2009 openeras part of Duke Appreciation.The festivities, sponsored by Duke Athletics and Human Resources, beginat 4 p.m. at K-ville Quad, where employees and family members can enjoy abuffet meal, games, music and the “Blue Devil Alley” football team march to Wallace Wade Stadium before the 7 p.m. game against University of Richmond.“The support we receivedfrom the Duke community lastyear was simply outstanding,”Cutcliffe said. “Our fans play a vital role in creating a great homegame atmosphere for our team,and we want Duke employees tobe a huge part of that experience.”Reserve free tickets to thegame and celebration at

goduke.com/employee

or call(919) 681-8738. Tickets arelimited to four per employee. As part of the football seasonspirit, Duke employees are invitedto participate in a Duke footballtrivia contest (see sidebar). Fivetrivia participants will berandomly drawn to receive prizes, which include (clean) game-worn jerseys, and a mini football autographed by Cutcliffe. Entries must be received by Aug. 14.E-mail answers, along with name and phone number, to

working@duke.edu

, and label the entry “football trivia.” You can also sendanswers through campus mail to Working@Duke, Box 90496. Winners andanswers will be posted on Duke Today

[duke.edu/today]

on Aug. 19.

— By Bryan Roth,Office of Communication Services

Duke Football Head Coach David Cutcliffe, left, celebratesa 2008 season-opening win over James MadisonUniversity with linebacker Charles Robinson.

Answers & Winners Aug. 19 at duke.edu/today

elebrating its 75th year in 2009, Sarah P. Duke Gardens hosts more than 300,000 visitors annually. They come for tours, weddings –even a picnic among the flora and nature. But, it’s not Mother Nature doing the work to keep the gardens a top attraction in Durham.More than 20 full-time Duke employees and 300 volunteers work to keep the 55 acres blooming, beautiful and busy.“Besides the incredible beauty of the Sarah P. Duke Gardens, one of the most attractive aspects of the gardens is the highly talented,professional staff that we have here,” said Bill LeFevre, executive director of Duke Gardens. “They’re the key to our success.”

Jason Holmes is a jack-of-all-trades. A horticulturist at Sarah P. Duke Gardens, Holmes helps to water, mulch, label, log and maintain thousands of flowers fromnursery to planting. He can also rattle off plenty of plant facts andfigures. All this comes in handy when he helps to create the gardendesigns visitors see every day. Along with other Duke employees, Holmes spends time each winter sorting through magazines and websites, searching for theperfect plants to feature among 56 flower beds he cares for. Lucky forhim, more rain in 2009 meant he could add orange, yellow, red orpurple tropical plants to the drought-resistant ones from the last fewyears. New additions include a banana tree and Elephant Ear plants, which grow 3-feet long leaves.“It’s important to aim for an emotional response from how theplant arrangements look,” said Holmes, 28, who has worked at Dukesince 2004. “Different colors and sizes are important for that.”

When she was a child during summers in Oregon, TamaraKilbane caught tadpoles by her grandfather’s dairy farm. But it wasmore than the amphibians that lured her to water.“There’s just something that draws me to aquatic plants,” said Kilbane,30, who joined Duke in 2005. “It’s hard to put into words, but they’re simply fascinating to me, especially all the different colors when the plants bloom andeverything that goes on in the ponds with frogs and fish.”Kilbane, a horticulturist who specializes in aquatic plants, spends time at Duke where she did as a child – in a pond. At least once a week, she straps on waders andtrudges through three ponds, fertilizing and pruning 100 aquatic plants.She also helps to coordinate the International Waterlily and Water GardeningSociety’s New Waterlily Contest, which Duke Gardens has hosted for several years. Thesociety’s judges pick their winners but hundreds of visitors also vote in person andonline for People’s Choice Awards.“I know I’m not the only one who gets mesmerized by water, but between the water and flowers, it just draws you in,” Kilbane said. “I love it.”

Stefan Bloodworth believes that almost all factors that negatively affect theconservation of plants and nature are caused by people. So, he’s doing what he can tochange that.“Most of us have a place that we used to associate as a ‘wild’ place that just isn’taround anymore, so most people can appreciate conservation efforts,” said Bloodworth,the curator of the H.L. Blomquist Garden of Native Plants. “My role is to try to helppeople appreciate what we have and how we can keep it.”From leading tours to lecturing and writing a blog,Bloodworth helps educate the public on all matters“green.” All the flowers and plants featured in theBlomquist Garden are selected by Bloodworth tohighlight conservation and balance between plants,animals and people, especially in the EndangeredSpecies Garden.Bloodworth, who joined Duke in 2002, said a littlebit of knowledge and research can go a long way for each visitor to Duke Gardens, which is why he wants eachperson to leave with an appreciation for the relationshipbetween people and the world around them.“There’s a very close connection between all of us andnature,” said Bloodworth, 39. “If you affect one, it willaffect the other.”

— Photos and story by Bryan RothWriter, Office of Communication Services

VIDEO:

See more of the Duke Gardens at

youtube.com/WorkingAtDuke

Keeping the Gardens in Bloom

e e

Jason HolmesTamara KilbaneStefan Bloodworth

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