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CareerBranding
From Products to People by Steve Byrne
CareerBranding
Product positioning strategy begins with
existing perceptions
in the minds of consumers.
Segments -
soft drinks, laundry soap and rentalcars.
CareerBranding
The first step
Identify the consumer’s perceptions ...
Segment -
laundry soap.Tide brand as first choice.Cheer brand as second choice.
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