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Friday, July 31, 2009
ABYTE OF LIFE
MITHALI RAJ
on her career so far and future plans
FREE CIRCULATION
Vol. 3No. 144
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Movin Stilz creativedirector talks aboutthe special effectsand his journey withthe much-talkedabout Vikram-starrer
Kanthasaamy 
Wish and it shallcome true
 August 2 is Friendship Day. Ergo scans the world of virtual friends in the age of Twitterand Facebook. Plus, readers have their say.
Far, yet so near
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PHOTO : AFP
 
ERGO
Friday, July 31, 2009
Namma Chennai
02
For adoption
Danny is a 4-year-old male Labradorcross who is healthy, playful andaffectionate.He has been neutered and is up foradoption. Call Praveen at 9884144161
Spine-chilling thrillers
When was the last time you jumped up your seat watching a thrillermovie?A five-day film festival ‘Experience Thrillers’ promises to give youfive days of spine-chilling thrillers from across the world. The moviesto be screened are:
The Orphanage
(August 5),
The Page Turner 
(August 6),
Crossed Tracks
(August 7),
King of the Hill 
(August 8)and
Shiver 
(August 9).The films will be screened at Alliance Francaise of Madras.
Movie
Block by block
The Contemporary Windowpresents an exhibition-cum-sale of hand block printed,hand woven silk cotton,and salwar suits. Thecollections aredesigned by themother-son duo fromVarna-Tasara DesignStudio.The sale is on fromAugust 1 to 5 at TheContemporaryWindow, H137/2,2nd Avenue,Opposite SpencersSupermarket,Besant Nagar. Phno.: 044-24462800
Sale
Morning raaga
This month’s SundaramFinance Sunday Kutcheri in thePark will feature 13-year-oldV. Akshara from Kuwait. Theyoung Carnatic singer willperform without the mike andspeakers at 6.30 a.m. If youwould like to perform, sign upfor the audition by calling9444040748.
Music
Go Thai
Restore the radiance of yourskin with this ancient Thaiherbal scrub of Thai clay,
galangal 
, turmeric andbergamot. This gentle scrubpromises to refresh,stimulate and tighten yourskin. The 90-minutetreatment costs Rs. 2500. Forbookings call Prana - ThaiConcept Spa at 67411000(extn 7300).
Rejuvenate
Money, money, money 
Who doesn’t lovemoney? Now, learn howto make moneyattending this workshop.Speaker and author ofthe bestseller ‘I LoveMoney’, SureshPadmanabhan, isorganising a talk on‘Discovering the deepestsecrets of money,prosperity and wealthcreation’.Drop in at Nahar Hall,Desabandhu Plaza, 47,Whites Road on August1. For details call9841438486.
Workshop
 Ties that bind
Rediff.com hascreated a user-friendly sectionhttp:// rakhi.rediff.comwhere a range ofexclusive designerrakhis can beshopped. Check-outzardosi rakhis todiamond-studded
rakhis,
which can beclubbed with
mithais
or
 pooja thali 
. The
rakhis
are pricedfrom Rs. 101.
Shop
 
H
ave you stopped and stared seeing an acci-dent victim on the road wondering if youshould reach out for help? The legalities of running behind the cops and doctors general-ly make one think twice. But, the least one can do isoffer some first-aid. Before that make sure you learnsome lessons from ALERT. Amenity Lifeline Emergency Response Team, or ALERT, is an NGO started in 2006 by Kala Balasunda-ram, Senior Delivery Manager with Hewlett-Packard.Kala and her team of volunteers train “focusgroups” comprising educational insti-tutions, corporates and drivers onhow to lend help to any accident vic-tim.The volunteers, along with a groupof expert doctors and trained profes-sionals, are involved in training citi-zens. The three-hour programme held weekly covers first-aid topics, basiclife-support techniques and cardiopulmonary resuscitation. It also orients one to availof the ‘108’ emergency service. Lawmakers and po-lice are also invited to these weekly meeting to edu-cate public in facing them in times of distress.“I always wondered why people never come for- ward to help an accident victim,” says Kala. “When we conducted a survey in this regard, we found thatthe hassle of running behind police and hospital au-thorities stopped them.”These accidents need not be on road. “It can hap-pen anywhere – at your house, industries, institu-tions, etc. And we train public on how to handle eachof them,” says Kala, who played an active role instarting the Burn Ward Unit at Kilpauk Medical Col-lege.
Orienting with ALERT
 Anyone can help a victim but an ALERT trainedperson makes the difference. “We help by preventing the condition from getting worse,” saysS. Balaji, volunteer.The NGO currently has 20 coremembers, with a number of floating volunteers around the city. ALERT hasalso signed a MoU with the IndianMedical Association (IMA) to trainvolunteers. “The training costs nothing and there is a lot to be gained,” addsKala. ALERT has successfully trainedmore than 10,000 people in the city and the numbersare growing.
If you would like to get trained, drop in an email toinfo@alert-wecare.org or call ALERT at 98843 18848.Visit them at www.alert-wecare.org 
MONISHA MOHANDAS
monishamohandas@yahoo.com
WE HELP BYPREVENTINGTHE CONDITIONFROM GETTINGWORSE
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Friday, July 31, 2009
 A  L E R T  p l e a s e : D o n ’ t  s t o p  a n d  s t a r e
Kala Balasundaram,a senior delivery manager with HP, started thisNGO so that passers-by do their bit for helping accident victims
ALERT volunteers’ training in progress

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