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Britania

Britania

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Published by Manoj Kumar Sing
A PPT on the Marketing Strategy of Britania Industries Limited.
A PPT on the Marketing Strategy of Britania Industries Limited.

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Published by: Manoj Kumar Sing on Jul 31, 2009
Copyright:Attribution Non-commercial

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04/11/2013

original

 
OF
Britannia Industries Limited
By:-Manoj Kumar SinghRoll. No. 47
 
Britannia was started in Calcutta in 1892 withan initial investment of Rs. 295.
In 1979, Britannia Biscuit Company was re-christened Britannia Industries Limited.
Forbes Global rated Britannia “One amongstthe Top 200 Small Companies of the World”.
 The Economic Times pegged Britannia India’s2
nd
most Trusted Brand.
In Indian biscuits market, Britannia is highestselling in terms of value, followed by Parleand ITC.
 
Products of Britannia
 The new products of Britanniaare:-
NutriChoice 5 Grain Biscuits
 Tiger Banana
NutriChoice SugarOut
NutriChoice Digestive Biscuit
 Treat Fruit Rollz
Britannia 50-50 Pepper Chakkar The other Products are:-
Biscuits
Daily Fresh Breads, Cakes, Rusks
Shubh Kaamnayein

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pls send send dis ppt to dis email id jpadhu.aishu2011@gmail.com
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