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Final ProjectAmul1

Final ProjectAmul1

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Published by Manoj Kumar Sing
This is a Summer Training Report for Amul Ice-Cream.
This is a Summer Training Report for Amul Ice-Cream.

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Published by: Manoj Kumar Sing on Jul 31, 2009
Copyright:Attribution Non-commercial

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10/01/2012

 
ASUMMER TRAININGREPORTON
To work out a Model for Market  Penetration of Amul Ice Cream in East  Delhi Markets.”
Submitted By:-
Manoj Kumar Singh9910845011mkumarsingh@hotmail.com
FORTUNE INSTITUTE OF INTERNATIONALBUSINESS
 
 
CONTENTS
Acknowledgement02
Executive Summary03
Introduction
o
Project Objective05
o
Description of Problems06
o
Industry Overview07
o
Amul09
o
GCMMF Ltd.10
o
Corporate Profile14
Conceptual Framework22
Marketing Penetration29
Methodology32
Analysis36
Conclusion47
Recommendation48
Bibliography49
Appendix
o
Questionnaires50
o
List of Reliance Fresh Stores in East Delhi55
o
List of visited Restaurants, caterers, etc.562
 
Acknowledgement
It gives me immense pleasure to express my deepest gratitude towards Mr. AnuppamBhaskar, Dr. A. S. Rao and other faculty members for providing me with the opportunity toundertake this project, which helped me to learn so much.I would also like to express my sincere thanks to Mr. Jatinder Khurana, GCMMF Ltd., whohas helped me on the project work with the necessary inputs. His constant support has beenthe key to my achievements on the projects.I would also like to express my gratitude for Mr. Shakti Nath Sharma, for providing supportin completion of the project under his guidance.I would also like to thanks my parents, fellow colleagues and friends for helping out intimely completion of the project report and for providing for their moral support, suggestionsand encouragement.
 
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