Description

Earth Class Mail™ describes the next step in the evolution of an industry that in some ways hasn’t seen much fundamental change in how mail is physically distributed since Benjamin Franklin’s day, but with the advent of the Internet is being transformed by a tsunami of simultaneous, new market forces. It is fundamentally about a shift in how postal mail gets delivered: In online form, available anytime, anywhere, and as easily managed as email or voicemail. Online mail is "Earth Class" because it’s global, allowing mail to be delivered to addressees no matter where in the world they are, electronically. And, it is “Earth Class” in the many ways that it helps postal operators and marketers reduce their environmental impact.

Viewing postal mail online was inevitable. From college students, snow birds, and frequent travelers, to companies with far-flung offices and telecommuting employees, people are less likely to be tied to a permanent address, and are used to receiving every other form of communication electronically these days. Even phone service has succumbed to the Internet.

Too many speeches at postal conferences have ended with the refrain, “technology will bring the solution to our current problems” – without any further elaboration. This eBook addresses not only the social, political, and technological backdrop for this discussion, it describes how this vision can be implemented, incrementally, by any postal operator - starting today.