Bath Soaps—Basic information for consumers
Dr N K Srinivasan
Dear friends,Bath soaps are the most common health product usedthroughout the world and used by almost all people,,that is, about 6 billion people on Earth…leave outsome Australian and African aborigines.
Among mass produced commercial items , soaps come first.Billions of cakes are made every year, either in modernfactories or in small scale rural industries.. Such a commoncommercial item needs critical study which has been lackingin the modern ad-driven market society.
This brief article is meant to provide you with basic information so that you, as a consumer, may buy soapswith better discretion.
The soap market, in any country is heavily advertised innewspapers,magazines [print media] and radio and ,of course TV. The soap commercials dominate afternoon TVprograms when housewives watch drama-serials---nowonder they are called ‘soap operas’—mostly family orientedstories of joy and sorrow, friendship and jealousy and soon.Introduce soap products then and they are bound to sellwell!What is more, these soaps are endorsed in TV commercialsby movie stars , top sportsmen and cricketers in India….Indeed a good source of income for aging stars and formerplayers.Now we get into the main topics.A bit of chemistry first.