USING ICTs TO GET ACCESS TO INFORMATIONON AGRICULTURE MARKET
By: Pou Sokvisal
Cambodia is an agricultural country and agriculture has remain the mainstay of Cambodia economy.Agriculture sector in Cambodia is lacking the use of information technology hence farmers are strugglinghard to overcome their financial problems. Cambodia is one of the world's poorest economies, and, thus,economic development is its highest priority. Much of its population is involved in subsistencefarming (families producing what is needed for daily living). About 66 percent of the country is forested or woodlands, with only 13 percent of the land arable.Agriculture is about doing farming, growing some of seasonal crop; raise animals, and doing some off-farmwork. All the activities are likely to do in the rural areas, so agriculture and rural development is correlated.However, this sector is essential for Cambodia fighting against poverty but Cambodia is still facing with the problem in the rural area such as irrigation system, land tenure, rural infrastructure, and agriculturetechnologies as well as using of Information and Communication Technology (ICT) in promotingagricultural sector. The farmers are facing many problems in rural areas where they could not proper knowledge and information regarding agricultural related problem. The lack of unawareness and lack of resources farmers have no idea about sell their product in the market. If the government desire to improve theagricultural sector, improve farmers capacity, lifestyle, and produce more agriculture productivity thegovernment of Cambodia should improve and develop the rural side first, especially on ICTs development.
Information Communication Technologies (ICTs) refer to technologies that facilitate the creation, processingand transfer of information across space and time. ICTs enable performing tasks quickly, efficiently andcomprehensively, facilitating the flow of large volumes of information to a wide audience across numerousgeographical locations. This included Internet, wireless networks, cell phones, landline computers, fax, andother communication mediums. Traditional ICTs, such as conventional radio, landline telephones,newspapers, TV and libraries. As ICTs are definition a means of communication and information sourcingand manipulation, it is important to included traditional information sources institutions, such as libraries and post offices, in areas where the general level of access to ICT is still growing.
USING MODERN AND TRADITIONAL ICTs AS MARKETING TOOL
Marketing is defined as the process of identifying, communication with and maintaining relationships with
buyers of a producer’s products to directly affect volume, value and timing of sales. Marketing
activitiesenable a producer to find new buyers, build and maintain relationships with current buyers, and accessmarket research to manage supply, anticipate demands and establish prices. For some commercial farmers,traders, wholesalers and exporters often have well-developed marketing function operating in these areas.Smallholders, however, are still very limited in their marketing capacities. Often they are individualhouseholds who depend upon just one buyer, and have little access to price or other demand-relatedinformation and little power to negotiate.