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marketing 2.0:unfltered

OM LoungeJuly 30, 2009

program

6:00 pmCocktails, hors d’ouevres & photos

Lounge

6:45 pmDinner – open seating

Upstairs Private Dining Room

7:00 pmOpening Remarks

Marta KaganManaging Director, USEspresso

7:15 pmWhat’s Next in Marketing?

Paul IsaksonHead o StrategySpace150

7:30 pmFrom Viral Video to Social Video:Online Video as Social Currency

Matt Cutler Vice President, Marketing & Analytics Visible Measures

7:45 pmThe Future o Search

Andrew DavisChie Strategy OfcerTippingpoint Labs

8:00 pmIntermission8:15The CEO’s Perspective

A panel discussion eaturing:Diane Hessan, CommunispaceJe Taylor, Eons.comTom Gerace, GatherDave Balter, BzzAgentModerated by Scott Kirsner, The Boston Globe

8:45Closing Remarks

about the event

Marketing 2.0:unfltered

is brought to you by Espresso,an integrated marketing agency that blends digital,social, experiential, and classic marketing tactics with anüber-rigorous commitment to metrics and measurement—all in the name o solving our clients’ business problems inthe most eective way possible.