Muhammad Mahmood Aslam,COMSATS Institute of Information Technology, Lahorehttp://pakistanihr.blogspot.com2
Brief overview of PIA
Pakistan International Airlines Corporation
, more commonly known as
, is the flag carrier airline of Pakistan, based in Karachi. It is the 31st largest airlinein Asia, operating scheduled services to 35 destinations throughout Asia, the Middle East,Europe and North America, as well as a domestic network linking 23 destinations. Its mainbases are Jinnah International Airport, Karachi, the Allama Iqbal International Airport, Lahoreand the Benazir Bhutto International Airport, Islamabad/Rawalpindi. The airline's secondarybases include Peshawar International Airport, Faisalabad International Airport, QuettaInternational Airport and Multan International Airport, from which it connects the metropolitancities with the main bases, the Middle East and the Far East. The airline is owned by theGovernment of Pakistan (87%) and other shareholders (13%). It employed 18,043 people as of May 2008.
“As a symbol of national pride, we aspire to be a choice airline. Operating profitabily on modern
commercial concepts and capable of competing with the best in the International as well as the
“To be fiercely competative, consistently exceeding customer expectations and be the choice
employeer that embraces modern technology in
all spheres of its activities.”
Privatization in PIA
PIA is owned by the government of Pakistan. In the late 1990s, the Government of Pakistanconsidered selling the airline to the private sector due to the persistent losses suffered by theairline. The Government announced the privatisation plans but they were never implemented.Several steps towards outsourcing of non-core business have been initiated..
During the first quarter of 2007, the airline achieved a 5% growth in overall revenue mainly dueto increase in passenger traffic. The revenue growth was lowered by a 10% reduction in cargorevenue. The EU ban on PIA in March 2007 reduced the revenue growth because only theBoeing 777 was allowed to fly to Europe. Many of the European routes were put on hold untilthe airplanes were repaired and brought up to EU standards. The impact of the 2006 salary rise,increased cost of leased airplanes, and higher maintenance cost of the PIA fleet increased theoverall operating expenses by 19%.