To determine and analyze the Market Potential of the Birla Sun LifeInsurance Company in Lucknow City.
To study the overall scenario currently prevailing in the market, namely,the per capital income, purchasing power, occupation, literacy rate, etc.
To study and determine the competitor position in the market.
To do a performance evaluation of Birla Sun Life Insurance products incomparison on with other insurance companies
DETAILD STUDY OF INSURANCE POLICY & REQUIRMENT OF ADVISOR