with, perhaps this is because I’malways excited by new practices;an art school can be a terribly conservative and insular place orthe development o art, it’s muchmore interesting talk to peopleoutside o that context and to carry on exploring and developing new ideas and working relationships. Wemostly work with our peer group o young artists in London and on theInternet. We sometimes work withpeople more senior than us in the art world but mostly it’s about being ableto collaborate on a level so that it’smutually interesting and rewarding.
I think perhaps what’s was more inuential was being in Peckham circa 2008–9 at this time there were multiple artists,galleries, and curatorial groups allputting on their own events andexhibitions. This level o competitionI think pushed us to this, past thenormal university to job / careerpath mentality.
I think we all came out
Can you spend a minute andte me what luckyPDF is eay?let’s stat with how luckyPDF ottoethe in Peckham.Oll HOg:
It started out o a want to keep/urther the community that university gave us and createour own space in order to make the work we enjoyed, through a rejectiono what we perceived the existing London scene was oering.
LuckyPDF projects have been the congregation point or many artists to develop ideasand explore new methods orcollaboratively producing work. Wemet locally in Peckham, where we were all living and through a shareddesire to sel-determine our careersstarted to work together as a way o mutually supporting practice. Weare interested in the outreach o art and hope to reach a large audience; we think this is a responsibility o theartist/producer. We have exploredmany dierent methods or themaking and dissemination o ideas,and have employed mainstreamdistribution strategies in thispursuit. Since 2009 this has includedart shows, publications, online TV shows, parties, and an en-masseexpedition to Venice!
I think Jamessummed it up, but basically it’s all been moving steadily towards stock market oatation.
t seems ike you a aduatedfom nivesity of the tslondon. Can you te me how thatconnection inks to coectivecoaboation as pat of you atpactice? How do you usuaymeet atists?J rl:
Yes, apart rom Yuri, he went to Goldsmiths. We haven’t really collaborated with any o thepeople I graduated rom Chelseao art school realising how little we knew. LuckyPDF has been our way o learning rom each other, but doing things together.
I went toGoldsmiths, which is an entirely dierent art school brand to UAL,and I think in general a wider socialscene caused us to start working together and also dictated the kind o people we were interested in working with. In general it’s pretty unclear how we meet people, we seem tomore and more all into knowing good artists, however I’m constantly looking out or people making new and exciting art (even i it is to scopeout the competition). But I also think we tend to very outwardly show enthusiasm and support or anyonemaking interesting work, and I’ve been told this is actually quite a rarecharacteristic.
he ecent exhibition remoteConto at the C in londonceay addessed how teevisionshapes contempoay cutueand aso hihihted a numbe ofatists who ae espondin to themedium’s diita conveence.luckyPDF did the openin eventby tansfomin the theateinto he choo of goba tenoment ofce. Can you peasete me about you eationship toV cutue? Do you ike eaity V?J rl:
We used theopportunity at the ICA to sign upsome new recruits to our new school,The School o Global Art, most notably the reality TV star ChloeSims rom The Only Way is Essex. We’ve been interested in TV or a while and this was a great t; it was very interesting to us to bring Chloeinto the art world and extend thenarrative o her story, a theatre inpublic media, into the artspace o theICA. This meant that our artwork could also enter the public space asshe was photographed or tabloidnewspapers. Personally I think that reality TV has become quite boring, it’s saturated by the samestereotypes and clichés and is rarely surprising. I am ascinated by thegrip that it has on us socially and that the lines o reality and ction arein constant ux, and seemingly thelives o its players are at the mercy o the public.
We’re almost at the stage where everyone can make live TV with their phone; what your watching
James Early o LuckyPDF &Chloe Sims o eality TV show
The Only Way Is Essex
or theopening o emote Control at the ICA, London 2012
P D F
T h e O n l y Wa y i s E s s e x
,2 0 1 2
P H O T O : V I C T O r I A E r D E L E V S k A Y A
7 6 7 5
a r t w or k