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15 Ways to Market Your Book
 
Simple Tactics and Strategies toDramatically Boost the Sales of Your Book
 
Report byNickolove Lovemore
 
15 Ways to Market Your Book
©Nickolove Lovemore, 2009
2
 
Introduction
 
Many authors are so engrossed in the writing and publishing of their bookthat they forget they have to actually sell their book. And to sell yourbook you're going to have to market it, for as Rick Frishman, bestsellingauthor and founder of Planned Television Arts, said:
When a book comes out it's the calm before the calm.Nothing happens unless you make it happen.Rick Frishman, Author of the
 Author 101
series
While J K Rowling may have sold millions HarryPotter books, the volume of sales achieved bymost authors doesn't even reach 6-figures, farless 7. In fact, most authors sell less than 5,000copies of their book. And a major reason for thisis because most authors do not have a marketingplan.Ideally, you should have an outline of yourmarketing plan before you write your book andthen as you're writing your book you can developand refine your marketing plan. Knowing howyou're going to market your book can actually have a bearing on how youwrite, format and design your book.For some individuals, it takes an enormous effort to reach the stagewhere they feel comfortable about calling themselves a writer or author.However, to become a successful author you need to make another mindshift and think of yourself as an infopreneur or marketer. This can againbe an awkward shift for some to this obviously.For instance, bestselling author Richard Paul Evans initially wrote his firstbook called
 A Christmas Box 
for his then two daughters but he had such atremendous response to his book that he decided to publish it first locallyand then internationally.He learnt about book marketing the hard way but
 A Christmas Box 
wenton to become a New York Times Best-seller. He has since written 11consecutive New York Times Best-sellers. He has 14 books in print andhas sold more than 14 million books.If you want to spread your message and have a significant impact on yourcommunity, nation or even the world you have to master book marketing.And while there are elements of marketing your book that you can out-
 
15 Ways to Market Your Book
©Nickolove Lovemore, 2009
3
 source there're just some things that, as an author striving to reachbestseller status, you cannot delegate.If it weren't for the tenacity and persistence of Mark VictorHansen and Jack Canfield, Chicken Soup for the Soulwould never have even been heard of. Instead, theChicken Soup series is not just a bestseller; it is aphenomenal success story.The first Chicken Soup for the Soul book was rejected 144times but today it is distributed through Simon & Schuster,Inc.
–
one of the world's leading book publishers.For the world to get to know you as a bestselling authoryou have see yourself as a book marketer first and an author second.
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