2009 Social Recruitment Survey Results
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Copyright ©2009 Jobvite, Inc.
Executive Summary
This report contains results of the second annual Jobvite Social Recruitment Survey, which found that employers are not justrecruiting on professional online networks now, but also recruiting extensively on social networks like Facebook and Twitter.The survey also found that employers are more satis
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ed with the quality of candidates from employee referrals and socialnetworks than those from job boards. As a result, companies intend to invest more in these cost-effective candidate sourcesin 2009, rather than job boards and other traditional sources, including search
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rms.The majority of those surveyed are planning to invest more in social recruiting. 76 percent plan to invest in employee referralsand 72 percent plan to increase their use of social networks while a majority say they will invest less in more costly sources,including job boards, third-party recruitment and campus recruiting. This echoes the results of Jobvite’s 2008 Social Recruit-ment Survey, in which 68 percent of recruiters said they would increase their use of referrals and employees’ networks.The survey results showed that 80 percent of companies use or are planning to use social networking to
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nd and attractcandidates this year. Among those using social network sites for recruiting, LinkedIn is now used by 95 percent of respondentsand Facebook use grew from 36 percent in 2008 to 59 percent in 2009. A new addition, Twitter, ranks third with 42 percentof recruiters using the tool to source candidates.Employee referrals and internal transfers are the most highly rated sources in terms of quality of candidates generated.However, employee involvement in referrals is still low. Only 15 percent of respondents said that they extensively tapemployees’ social and professional networks for hiring, while the majority said they “somewhat” utilized employee networks.An average of one-third of employees participate in referrals, indicating there is untapped potential for employee referrals.The 2009 Jobvite Social Recruitment Survey was conducted online between April 30 and May 15, 2009. The survey wascompleted by individuals responding to an invitation on the Jobvite website or to an invitation emailed to human resourceand talent management professionals. 438 individuals completed the 23 question survey. Respondents answeredquestions using an online survey tool. Response data is available only in aggregate form.
About Jobvite
Jobvite is used by companies to manage all aspects of hiring in an easy to use Web 2.0 platform. Jobvite is the only eRecruit-ment application that powers word of mouth marketing for jobs. Jobvite engages people to send targeted job invitations tocontacts in their social networks and helps companies make high quality hires at lower cost. Customers of the Software-as-a-Service application include leading edge companies like Advent, In
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nera, SupportSoft, TiVo and Zappos.com. For moreinformation, visit www.jobvite.com.
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