The making of any report calls for cooperation and contribution from many othersbesides the individual alone. It is the results of meticulous efforts put in by manyminds that contribute to the final report formation.First and foremost, I would like to express my sincere gratitude to Mr.PraveenKumar (Dist. Sales Manager, Bridgestone India Pvt. Ltd., Jaipur) for giving me anopportunity to undergo the summer training of PGDBM in their esteemorganization. I also take the opportunity to express my profound sense of gratitude to Mr. Ankur Sharma and Mr. Nitin Anand, Deputy District SalesManager (Bridgestone India Pvt. Ltd.,Jaipur) and Mr.Praveen Nawani ,ServiceEngineer(Bridgestone India Pvt. Ltd.,Jaipur) who provided most valuable anddedicated guidance,encouragement,inspiration ,constructive criticism andsolutions in due course of preparation of this report.I also thank Mr.Bharat Parashar, Director MAISM, Mr.J.P.Sharma, Mr.HarishSingla (Faculty,MAISM),Mr.Rajveer Singh (Placement Officer,MAISM),Ms.Rahil Verma (Faculty of Marketing,MAISM),Mrs.Ashu Sharma(Faculty,MAISM) and Mr.Ajay Sharma (Computer Lab In charge,MAISM) for their constant encouragement and support.