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research , buying behaviour questionnaire by mahima

research , buying behaviour questionnaire by mahima

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Published by mahimaiper8694

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Categories:Types, Research
Published by: mahimaiper8694 on Aug 03, 2009
Copyright:Attribution Non-commercial


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  To analyse the impact of advertisementon buying habit of consumer in Detergent Industry
Appendix # 1
Category -ADemographic Profile:
-- M F
Family members
Annual Salary (Aprx)
Category – BGeneral
1. From where do you purchase grocery?
(Tick one)
Any Other
– Please specify __________________ 
2Who in the family purchase Grocery?
Specify ______________________ 
3Do you watch television?
Yes No
4Time of watching Television
(Tick your choices)
Nearby Kirana StoreShopping MallWholesalerTime Response
8-12 am12 afternoon – 4 pm4 pm – 8 pm8 pm – 12 pmLate night
5. Do you skip commercials break on television?
(Tick one)
Which type of commercials do you like to see?
(Tick your choices)
Appendix # 2
Category -AGeneral Attitude
Which Detergent do you use?
Specify ______________________ 
Why do you prefer the above Brand?Which factor influence your buying habit more rank themAccording to
influencing (1), influencing (2), don’t influence (3)
Brand nameQualityQuantityPrice factor Due to mouth publicity by neighbours &FriendsBy viewing Advertisements( television,hoardings, radio etc)By demand of maid and servant
RegularlySometimesNoAnimatedHaving Celebrity/starsEmotionalComedySerious
When looking at an advertisement, which types of advertising messages do youprefer?
 Please tick mark the respective box which represents your degree of agreement witheach of the items in the tables below.
VerySuitableSomewhatSuitableNotquiteSuitableNotSuitableAt all
Using CelebrityPresent product features & functions clearlyPresent professional testShowing social life and relationshipShowing creative designMore suitable for localized advertising styleMore suitable to remain foreign style
3. Which kind of media do you consider are more believable for FMCGproducts?
 Please tick as many as you want as long as you believe it is a trustable source for this particular product categories.
CategoryResponse(Tick )
Television Newspaper MagazineRadioInternetMouth publicity (Friends and Family)
Category - BAgreement Questions
3. How do you agree to these statements which describe advertising nowadays?
 Please tick the box to indicate your degree of agreement for each statement below.
Do you think advertisement makes astrong perception about that productin your mind?

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