When looking at an advertisement, which types of advertising messages do youprefer?
Please tick mark the respective box which represents your degree of agreement witheach of the items in the tables below.
Using CelebrityPresent product features & functions clearlyPresent professional testShowing social life and relationshipShowing creative designMore suitable for localized advertising styleMore suitable to remain foreign style
3. Which kind of media do you consider are more believable for FMCGproducts?
Please tick as many as you want as long as you believe it is a trustable source for this particular product categories.
Television Newspaper MagazineRadioInternetMouth publicity (Friends and Family)
Category - BAgreement Questions
3. How do you agree to these statements which describe advertising nowadays?
Please tick the box to indicate your degree of agreement for each statement below.
Do you think advertisement makes astrong perception about that productin your mind?