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Amul Product.

Amul Product.

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|Views: 4,788 |Likes:
Published by Mortalycan
this will help you on amul projects...i guess thats simple description....me and my group made it...hope its helpful to you
this will help you on amul projects...i guess thats simple description....me and my group made it...hope its helpful to you

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Categories:Types, Research
Published by: Mortalycan on Aug 04, 2009
Copyright:Attribution Non-commercial

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02/06/2013

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History
Establish in 1946 by Kaira DistrictCooperative Milk Producers' UnionLimited (known as Amul)
"Amul," from the Sanskrit "Amoolya,“
A
nand
M
ilk
U
nion
L
imited.
 Two village cooperatives and 250 ltrsof MPD.
1948, 400 farmers joined increased5,000 ltrs.
 
Continue…
Convert surplus milk into milk powder andbutter.
Setting Up of Gujarat Cooperative MilkMarketing Federation (GCMMF)
Objective-
Sustained growth
Effective management
Umbrella branding strategy
 Tagline “The Taste Of India”
1967, Mascot- “Amul baby”
Amul has entered overseas markets.
 
Food Brand And Business InIndia
 W o r l d ' s  L a r g e s t  P o u c h e d  M i l k  B r a n d  W o r l d ' s  B i g g e s t  V e g e t a r i a n  C h e e s e  B r a n d  L a r g e s t

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