mass media with the intent to strongly persuade others to seek and acquire new marketed treatments by this industry.In addition, the creation of support groups for these diseasestates that are not are provided by the pharmaceutical industry that are in reality front groups for members of this industry.Clinical data shared with the public is often fabricated,embellished, or misrepresented. The frequent claim that a drug provides relative risk reduction greatly of a disease state believed to exist is a manipulation by the drug company. Absolute risk reduction, however, is the true representation of the efficacy of adrug.For example, if drug A states that it provides a 50 percent relativerisk reduction in the progression of alopecia often soundsimpressive to many. In reality, this may and often means that out of, say, 100 people, two had progressive alopecia. Yet with drug A, only 1 out of 100 had alopecia.When the ladder, absolute risk reduction, is presented, it givesthe impression that drug A really is not that efficacious after all.The copious amounts of advertising by the pharmaceuticalindustry is done so with the intent to create fear, anxiety, or sadness upon the viewer about their lack of ideal health that deceptively is far from the truth.