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Mattermark YC Application

Mattermark YC Application

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Published by Danielle Morrill
We considered going through Y Combinator again, and filled out the application.
We considered going through Y Combinator again, and filled out the application.

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Categories:Business/Law
Published by: Danielle Morrill on Nov 01, 2013
Copyright:Attribution Non-commercial

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11/03/2013

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dmor
's vote: Your YC username:
dmor
Company name:
Referly
Company url, if any:
http://www.refer.ly
Phone number(s):
4256987497
Please enter the url of a 1 minute unlisted (not private) YouTube video introducing the founders. (Instructions.)YC usernames of all founders, including you, dmor, separated by spaces. (That's
usernames
, not given names:"bksmith," not "Bob Smith." If there are 3 founders, there should be 3 tokens in this answer.)
dmor kmorrill SparksZilla
YC usernames of all founders, including you, dmor, who will live in the Bay Area June through August if we fund you.(Again, that's usernames, not given names.)
dmor kmorrill SparksZilla
What is your company going to make?The leading resource investors use to determine the health and value of private companies. This is the Bloomberg terminal for a growing pool of non-public companies receiving investment through platforms like FundersClub, AngelList and Kickstarter.Long term we could offer a data product in the Bloomberg/Dow Jones/Morningstar territory plus a media/analyst business competing with Gartner/Forrester. Both models have expensive subscription-based models paid for by enterprise customers.If this application is a response to a YC RFS, which one?
 
For each founder, please list: YC username; name; age; year of graduation, school, degree and subject for eachdegree; email address; personal url, github url, facebook id, twitter id; employer and title (if any) at last job beforethis startup. Put unfinished degrees in parens. List the main contact first. Separate founders with blank lines. Put anasterisk before the name of anyone
not
 able to move to the Bay Area.dmorrill; Danielle Morrill; 27; 2003, Bainbridge High School, high school diploma; danielle@refer.ly; http://www.daniellemorrill.com, https://github.com/dmorrill, daniellemorrill, daniellemorrill; Twilio Head of Marketingkmorrill; Kevin Morrill; 34; 1997, Shorecrest High School (University of Washington bachelors undeclared); kevin@refer.ly; NA, http://www.github.com/kmorrill, kmorrill, mistermorrill; HelloFax Software DeveloperSparksZilla; Andy Sparks; 23; 2011, Ohio State University, B.A. Globally Informed Entrepreneurship; andy@refer.ly; http://andysparks.co, https://github.com/AndySparks, SparksZilla, SparksZilla; LaunchGram CEO/CofounderPlease tell us in one or two sentences about the most impressive thing other than this startup that each founder hasbuilt or achieved.Danielle - Twilio developer community of 100K+ users, company valuation > $100M before I leftKevin - building the core developer tools in Windows used by over 5M developers, running apps for over 400M usersAndy - started 2 micro-breweries before he turned 21Please tell us about the time you, dmor, most successfully hacked some (non-computer) system to your advantage.Kirsty sent out an email letting us know about a house available to rent for YC companies, and asked us to email the owner. I saw a phone number in the original mail and decided most people in YC were oriented toward doing everything online and would default to doing what they were told and using email. I called the landlord and within 40 minutes we had an offer on the house, toured the same day, and signed the lease the next morning.Please tell us about an interesting project, preferably outside of class or work, that two or more of you createdtogether. Include urls if possible.We co-hosted a bunch of parties over the summer at the old Referly house, but other than that, it's been all Referly/LaunchGram since we met.How long have the founders known one another and how did you meet? Have any of the founders not met in person?
 
Danielle and Kevin will be married 6 years in August, and have known each other since 2005. We met over an email list in 2004, Kevin blew me off, and we random reconnected in a Seattle restaurant a year later.Danielle and Andy met a little over two years ago at a bar in Austin, Texas during South by Southwest and had a late night marathon conversation about fantasy novels and historical fiction. Of the hundreds of people Danielle met at the event, she remembered him. When Andy moved to the Bay Area to pursue his company full time Danielle became an advisor and helped get them into the 500 Startups accelerator program. When he literally had less than $20 to his name she made him 3000 calorie sandwiches because he refused to borrow money.Kevin and Andy met through Danielle and spent a lot of time together during the summer of 2012 when the Referly house was down the street from the LaunchGram house. They share a love for cigars and long talks under the stars.Why did you pick this idea to work on? Do you have domain expertise in this area? How do you know people needwhat you're making?When I was a kid (2001) I worked for my Dad and I used Morningstar everyday to crunch numbers and produce reports. I had a love/hate relationship with it, loving the data but wishing we could make something even better.Until 2009 I was Editor in Chief for Seattle 2.0 (http://www.seattle20.com) before it was sold to Puget Sound Business Journal, and we made an index of local startups that was quite controversial and got a lot of press coverage and web traffic each month. For a long time I've dreamed of making an index of all startups worldwide, and eventually all privately owned companies.I performed vendor searches for financial custodians for 401k plans (family biz), PR firms, vendors etc. at Twilio. It's a huge pain doing this research and turning to analyst reports is an expensive solution which doesn't include most smaller companies.I have been meeting with people to understand what they'd user this for. So far, I have heard interest from VCs/angels for investment decisions, senior executives for buying decisions, and individuals for employment decisions. I think with the creation of Funders Club, Kickstarter and many more new exchanges for private company liquidity there is a need for better sources for due diligence.What's new about what you're making? What substitutes do people resort to because it doesn't exist yet (or theydon't know about it)?The fastest growing companies are increasingly non-public and rely on totally different metrics than firms like Bloomberg or Morningstar offer. Today VCs do their own analysis to figure out who the hot firms are, we expect to commoditize some of that.People rely on expensive ($15k/quarter minimum) analyst services like Gartner & Forrester in big companies, but I think for the most part we are competing with handmade and researched spreadsheets.

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