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Introduction to B2B marketing

Introduction to B2B marketing

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Published by saxena
this is a simple ppt for B2B marketing. this gives the preliminary idea about the B2B MARKETING,
this is a simple ppt for B2B marketing. this gives the preliminary idea about the B2B MARKETING,

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Published by: saxena on Aug 04, 2009
Copyright:Attribution Non-commercial

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06/07/2013

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INTRODUCTION TOB2B 
BY :-
 
Three Theoretical Perspectives
Conventional marketing• Need for integration of b2b marketing andsupplychain management theories• Network Perspective• Strategic partnership• Social construction• Relationship marketing-
 
Dominant Characteristics of the ConventionalAroach to B2B Marketin
Vendor-focused• Transaction-oriented– Complexity of purchase decisions– Frequency of purchases– Volume– Product service range

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