The existing building is designed and constructed as 28 (one and two bedroom)luxury apartments, which is consistent with other residential developments in theimmediate vicinity both in terms of visual appearance and use.If the site is to be used as a hostel, it is inevitable that the frontage of the buildingwould need to be adapted or changed. For example, because the existing frontage wasconstructed as a residential block with a showroom-style glass-fronted retail space onthe ground floor, it is likely that visually unattractive
bold external signage
will beneeded to advertise the location of the hostel business in an area otherwise comprisingof predominately private residential blocks and small businesses. It is also likely that part of the existing glass frontage will be
boarded-up
(as is the case for theapplicant’s other Journeys Group Hostels). There may also be other changes to thecurrently visually neutral frontage given that the ground floor of the building is to beconverted to be used for retail, kitchen and bedroom use. Indeed, it would appear thatthe applicant’s other hostels are indicative of a propensity towards
garish colourschemes, boarded-up frontages and bold signage
, which is not in keeping with theexisting low-key residential environs (see attached photographs of other JourneysHostel signs and boarded-up frontages).
Therefore the proposed change of use is discordant and incongruousto the property and the surrounding street scene and detrimental tothe visual amenities of the area contrary to policies 3.1, 3.8, 3.10and 3.14D of the Birmingham Unitary Development Plan (2005).By reasons of scale, mass and external design, the intensive use of the proposed hostel detracts from the architectural appearance of the property and would adversely affect the visual amenity andcharacter of the surrounding area. The proposed development wouldtherefore conflict with 'Places For Living' Supplementary PlanningGuidance, and is also contrary to paragraphs 3.8, 3.10, 3.14A,3.14C, 3.14D, 3.17, 5.38 and 5.20 of the Birmingham UnitaryDevelopment Plan (2005). It would not provide adequate livingconditions for prospective occupiers, and it would prejudice theproper planning of the area. As such, the development also conflictswith the policies 3.13, 3.14, 3.16A of the Birmingham UnitaryDevelopment Plan (2005) and with the provisions of the adoptedSupplementary Planning Guidance, Places for Living, and PPS1 andPPS3. The proposal does not anticipate provision of any smoking shelter.Whether one is to be provided later or no provision at all, resultingin hostel occupants smoking in the streets, by reason of its siting,design and scale, this would be detrimental to appearance andsetting and the visual amenity of the local area. This developmentwould therefore be contrary to policies 3.8, 3.10 and 3.26 of theBirmingham Unitary Development Plan (2005).
3. Inadequacy of parking, traffic generation and endangerment to highwaysafety
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