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Marketing the library

Marketing the library

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Published by Aslp Librarians
Marketing is a relatively new albeit very important facet of librarianship. The art (and
science) of marketing used to be reserved for businesses and organizations in the industry.
Although many libraries now engage in various marketing activities, barriers to entry such as
budgetary constraints and the seeming complexity of creating and implementing a marketing
plan still pose as threats and challenges for actual practice. To address this issue, this paper
aims to present competitive marketing in a manner that is easily adaptable and sustainable
for libraries.
Marketing is a relatively new albeit very important facet of librarianship. The art (and
science) of marketing used to be reserved for businesses and organizations in the industry.
Although many libraries now engage in various marketing activities, barriers to entry such as
budgetary constraints and the seeming complexity of creating and implementing a marketing
plan still pose as threats and challenges for actual practice. To address this issue, this paper
aims to present competitive marketing in a manner that is easily adaptable and sustainable
for libraries.

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Published by: Aslp Librarians on Nov 03, 2013
Copyright:Attribution Non-commercial

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03/13/2014

 
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