Logic Model Exercise
Situation Inputs Activities Outputs Outcomes Impact
What’s the specific problem you’ll besolving. What makes it a priority here & now.What resources will you put toward solving the problem?What will youactually do withthose resources tosolve the problem?In quantified terms, what resultsfrom the activities?In both quantified & qualified terms,what is different asa result of thoseoutputs?What is theopposite of thesituation youdescribed; theideal rather thanthe reality you’recombating?
60% of low incomefamilies areunbanked in our three county area,and 40% of themare Spanishspeaking. They arelosing 4-9% of their income on check cashing alone, and lack access tocredit for emergencies and assets to get ahead. Family financial stress ishigh, contributingto poor health, lost work, and other negativeoutcomes.Hire Spanish/ English bilingual peer educator Adapt promisingfinancial educationcurriculum &translate toSpanishDevelop trainingfor member servicesrepresentativesHire marketingfirm for Spanishlanguagemarketingcampaign$5 opening deposit for previously unbanked Place 12 key ads incommunity targetingunbanked Deliver 48 financialeducationworkshopDeliver 6 trainingsto member servicesrepresentatives at 6 credit unions tohelp graduates of workshops opennew account Match each newaccount by graduate of workshop2,400 people learnabout program960 attend financial educationworkshop36 member servicesrepresentativescomplete training768 (80%)complete course &indicate improved confidence &knowledge of banking with acredit union500 open newaccounts,representing$2,500 inbeginning savingsfor low incomefamilies6 credit unionsbetter experienced at welcomingunbanked Eventually, allfamilies in thethree county areahave at least abasic relationshipwith a regulated,depository institution. They retain more of their income, are morefinancially resilient,and stronger as afamily.
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