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1
Chapter 2
Visions and Missions of Organizations
Where we are and where we would like to be.
 
2
Comprehensive Strategic Management ModelComprehensive Strategic Management Model
 Vision& MissionStatements
Chapter 2
External Audit
Chapter3
Internal Audit
Chapter 4
Long-TermObjectives
Chapter 5
Generate,Evaluate,SelectStrategies
Chapter6
ImplementStrategies:Mgmt Issues
Chapter 7
ImplementStrategies:Marketing,Fin/Acct,R&D, CIS
Chapter 8
Measure & EvaluatePerformance
Chapter 9
 
3
 Vision & Mission Vision & Mission
That business mission is so rarely givenadequate thought is perhaps the mostimportant single cause of businessfrustration
.—Peter Drucker—
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