and night, building the Company's reputation as soldiers returned home with their P&G products.
James Norris Gamble, son of the founder and a trained chemist, developed aninexpensive white soap equal to high-quality, imported castiles. Inspiration for thesoap's name —
— came to Harley Procter, the founder's son, as he readthe words "out of ivory palaces" in the Bible one Sunday in church. The nameseemed a perfect match for the white soap's purity, mildness and long-lastingqualities.
Harley Procter convinced the partners to allocate $11,000 to advertise Ivorynationally for the first time. Ivory's purity and floating capability were firstadvertised across the country in "The Independent," a weekly newspaper.
Production began in the Ivorydale factory. Ivorydale replaced the Central Avenueplant, which was heavily damaged by fire in 1884. Designed by noted industrialarchitect Solon Beman, the plant incorporated the latest technological advanceswith a pleasant work environment for employees — a progressive approach atthat time.
To address the storm of local and national labor unrest, P&G instituted apioneering profit-sharing program for factory workers. This voluntary program,conceived by William Cooper Procter, grandson of the founder, gave employeesa stake in the Company. William Cooper Procter wanted this program to helpworkers realize their vital roles in the Company's success.
William Alexander Procter assumes leadership of the Company. By 1890, P&Gwas selling more than 30
different types of soap
, including Ivory®.After running the Company as a partnership for 53 years, the partnersincorporated to raise additional capital for expansion. William Alexander Procter,son of the founder, was named first President. P&G set up an analytical lab at