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Slow Food USA
Page 2 For more information, go towww.slowfoodusa.org/timeforlunch
TABLE OF CONTENTS
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WELCOME...................................................................................................................................................3CAMPAIGN SUMMARY...............................................................................................................................4BACKGROUND ON THE CHILD NUTRITION ACT.....................................................................................5OUR PLATFORM.........................................................................................................................................6THE CAMPAIGN..........................................................................................................................................9HOW TO ORGANIZE AN EAT-IN..............................................................................................................10HOW TO BE AN ADVOCATE....................................................................................................................17COMMUNICATIONS..................................................................................................................................20PREPARE A MEDIA ALERT......................................................................................................................21WRITE A LETTER TO THE EDITOR.........................................................................................................22KEY MESSAGES AND TALKING POINTS................................................................................................23HOW TO PROMOTE YOUR EAT-IN.........................................................................................................25HOW TO GET THE MEDIA’S ATTENTION...............................................................................................26EVERYONE CAN PARTICIPATE..............................................................................................................28OTHER WAYS TO TAKE ACTION............................................................................................................30RESOURCES.............................................................................................................................................31ACKNOWLEDGEMENTS...........................................................................................................................33
 
 
Slow Food USA
Page 3 For more information, go towww.slowfoodusa.org/timeforlunch
WELCOME
Dear Organizer,This year, we have an opportunity to begin reclaiming our children’s future. We know that the childhoodobesity and diabetes epidemics are spiraling out of control. We know our public schools struggle to servechildren anything but the junk food and fast food that endangers their health.It’s time for parents, teachers and every responsible citizen to tell our nation’s leaders that
change can’twait
. It’s time to get REAL FOOD in schools.On
Labor Day, Sept. 7, 2009
, tens of thousands of people in communities across the nation will sit downto share a meal with their neighbors. This
National Eat-In
will send a clear message to legislators: gettingreal food in schools is a national priority, and it needs to happen now.Getting our leader’s attention is a big job, and
we can only do it with
 
your help
. We need you to be aleader: organize an Eat-In in your community on Sept. 7, make sure your legislators know about it and getall your friends involved. The information in this toolkit will guide you, and you can always rely on us for support. Send your questions and ideas totimeforlunch@slowfoodusa.org.  With your help, Sept. 7, 2009 will mark the day this country comes together to take the first step towardsa future where no child is denied his or her right to good health and where every child enjoys real food.Best regards,
The
Time for Lunch
Campaign Team
Josh Viertel
President 
Brian Sinderson
Director of Communications
 Jerusha Klemperer 
Time for Lunch Campaign Manager 
 Deena Goldman
Leadership Program Manager 
 Gordon Jenkins
Time for Lunch Campaign Coordinator 
 
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