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MANAGING REPUTATION 
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KEY FINDINGS
Identify and plan for business risks, listen carefully tostakeholders and communicate openly: these are just some of-Less than a fifth (18 per cent) thought their company had putout the right level of information to the media about the crisis. economic crisis.At the peak of the crisis this year, Hill & Knowlton and RealOpinions conducted a study involving more than 250 Gulf-based business leaders who were facing the challenge ofThe survey findings also underscore the importance of thoroughresearch in a rapidly changing market.More than half of the senior executives surveyed (54 per cent)did not feel they had enough information about the globalfinancial crisis and its imact on their business
 
managng n a me o urmo. e resus are reveang.Only one in six (16 per cent) of the senior executives surveyedsaid they had a plan fully in place to deal with the economiccrisis. Only a quarter (26 per cent) strongly agreed that theirorganisation is well prepared to deal with a crisis if it occurs..While 89 per cent felt that it is important to have research dataon how a company’s stakeholders would react to news of acrisis, only half (52 per cent) said their organisations have thiskind of research data.However, of those executives whose organisations wereprepared, more than three-quarters (77 per cent) said having aplan in place helped their company manage the downturn.An overwhelming majority (85 per cent) of respondents agreed
ABOUT THE STUDY
The online survey of 254 C-suite level employees (CEO, CFO,CIO or similar position) was conducted from 25 February to 25March 2009.tat communication is eiter extremey important or veryimportant during a crisis.Yet only 36 per cent of executives believed their organisationhad enough resources fully in place to manage communicationof difficult messages –for example, profit downgrades or staffThe survey respondents were based in the UAE, KSA, Bahrain,Kuwait, Qatar and Oman.© 2009 Gulf Hill & Knowlton WLL and Real Opinions Ltd Base (C-Suite level employees in GCC): 254retrenchments –during a crisis.1
 
Q: Do you feel that you have received enough informationbusiness?
45.42%47.92%6.67%
Yes, I feel that I understand whathas happened and theNo, I feel there is conflictinginformation and the situation isNo, I did not feel that thesituation was clearly
© 2009 Gulf Hill & Knowlton WLL and Real Opinions Ltd Base (C-Suite level employees in GCC): 254
 
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