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Forecast of the Clouds(What is the weather Tomorrow?)
July 2009
 Private and Confidential 
Mergers & Acquisitions
Joint Ventures
Strategic Alliances
Reorganizations
Global Strategic Consulting
Global Investment Banking and Consulting 
 
2
Global Investment Banking and Consulting 
Private and Confidential 
 Recent Cloud Computing market activities Recent Cloud Computing market activities
 Amazon Web Services
 Leading the industry with newer services,
 Added value 3
rd 
party vendor market growing 
Open Source of their API rumored 
Microsoft 
 Azure strategy growing, Office Live, Dynamics Live, etc.. And other key applications moved to the cloud 
Google
Google AppEngine strategy, plus Google Apps being pushed more to the Enterprise.
 IBM 
 Blue Cloud strategy, opening up Cloud Computing data centers in 13 areas in the world.
 Hybrid Cloud Computing strategy:
 Public Cloud 
Smart Business Test Cloud 
 
 Private Cloud 
Cloud Burst)
Oracle
 AWS EC2 sublicense, QWS S3 data backup service
 Acquisition of Coherence, Sun, BEA, Hyperion, Virtual Iron
VMWare
VMS-OS annoucement 
 
Cloud Computing infrastructure technology
Sphere announcement 
 
Cloud Computing business stratetgy
Salesforce.com
 Force.com business model available through Amazon Web Service, Google AppEngine
 Force.com API open interface
 Rackspace
Mosso)
 Acquisition of 3 Cloud Computing firms
 
Jungle Disk, SliceHost 
 Partnership with CDN Vendor 
 
Limelight 
 Focus on Hybrid Computing Solutions for Enterprise demand 
 
 Big Fish eating Small Fish Hybrid solutions (private/public clouds)Focal point shifting to EnterpriseOpen Software community as a threat 
 
3
Global Investment Banking and Consulting 
Private and Confidential 
What is a Cloud Computing solution made of?What is a Cloud Computing solution made of?
Security BPM ERP Open API (Ajax, RoR, etc..)Closed API (APEX, etc..)Data asa ServiceStorage asa ServiceBilling 
PaaS  Cloud Computing SaaS 
etc..Security 
 
etc…Server V12N StorageV12N Network V12N DesktopV12N DataV12N FileV12N  ApplicationV12N etc…VMWareCitrixMicrosoftothers
HypervisorsVirtualizationtypesOptimization Admin
Mgmt.
Remote Administration
 Automation
Disaster mgmt 
OfficeToolsCRM 
Unified Communication
Server Technology 
Dual 
 
Quad 
Memory 
Slots +
etc…
Cooling 
 Air 
Water 
 Alternative Energy 
Solar 
Wind 
Network Technology 
1GB/sec  
 
10GB/sec 
Co-LocationTechnology 
Energy Mgmt.
Disaster Recovery 
Remote Mgmt.
Data Center design
Container 
Remote location
Standards
EPA
ISO 14000 
Green Grid 
InfrastructureRegulationHW technology  QoS 
ServiceService Application ApplicationLayer Layer VirtualizationVirtualizationPlatformPlatformLayer Layer Facility Facility HardwareHardwareLayer Layer 
 Attempt to group all of this into 3 groups
 
 Automated Provisioning Disaster Detection/ Recovery 
IaaS 
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