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Indian Consumer
It's an overview of the buying habits and the Indian consumer as such. It als...
From rumnraisin
Socio-Economic Classification
In addition to income classification and consumer classification, Indian householdscan also be segmented according to the occupation and education levels of the chief earner of the household (the person who contributes most to the householdexpenses). This is called as Socio-Economic Classification (SEC), which is mainlyused by market planners to target market before launching their new products. SECis made to understand the purchase behavior and the consumption pattern of thehouseholds.
The urban area is segregated into: A1, A2, B1, B2, C, D, E1, E2.
Socio-Economic ClassificationOccupationEducation
IlliterateLessthan 4yrs inschool5-9yrs of schoolSchoolcertificateSomecollegeGraduatePost-graduateSkilledE2 E1 D C C B2 B2UnskilledE2 E2 E1 D D D DShop ownerD D C B2 B2 A2 A2Petty traderE2 D D C C B2 B2Employer of-Above 10personsB1 B1 A2 A2 A1 A1 A1Below 10personsC B2 B2 B1 A2 A1 A1NoneD C B2 B1 A2 A1 A1ClerkD D D C B2 B1 B1SupervisorD D C C B2 B1 A2ProfessionalD D D B2 B1 A2 A1SeniorexecutiveB1 B1 B1 B1 A2 A1 A1 JuniorexecutiveC C C B2 B1 A2 A2
Source: Indian readership survey (IRS)
Sections A & B refer to High-class- constitutes over a quarter of urban populationSec C refers to Middle-class-- constitutes 21% of the urban populationSections D & E refer to Low-class-- constitutes over half the urban population To understand the table, consider an example: A trader whose monthly householdincome (MHI) is more than that of a person in section A cannot be included in this SECbecause his educational qualification or occupation do not qualify him for inclusion.Sec C constitutes households whose Chief Wage Earners are employed as :Skilled workers 33%Petty traders 12%Clerk/Supervisor 37%Shop owners 18%3/4th of them have studied till 10th or 12th class while the remaining 1/4th havestudied till 9th class.Less than half of the Chief Wage Earners of households belonging to sections D & Eare unskilled workers. Petty Traders are 18%, while Skilled Workers are about 28%.More than 80% of the population of upper strata consumers is living in the top 7cities. Those top 7 cities are Mumbai, Kolkata, Delhi, Chennai, Ahmedabad, Bangalore,and Hyderabad. With increase in economic prosperity, this population (upper strataconsumers) is growing at 10 percent annually.
The rural area is segregated in to: R1, R2, R3, R4.
Education of chief wage earnerType of House
Pucca Semi-pucca KuchchaProfessional degree R1 R2 R3Graduation/ PG R1 R2 R3College R1 R2 R3SSC/HSC R2 R3 R3Class 4-Class 9 R3 R3 R4Up to class 4 R3 R3 R4Self-learning R3 R4 R4Illiterate R4 R4 R4
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Indian consumers most optimistic in Asia-Pac: survey
Press Trust of India / New Delhi June 9, 2009, 17:18 IST
Indian consumers are the most optimistic lot in the Asia Pacific region, says a study that gauged their moodfor the second half of 2009.According to the MasterCard 'worldwidendex of consumer confidence', India has the highest score amongAsia-Pacific markets, with consumers being optimistic about employment, economy and quality of life."India in particular shines as one of the few markets with a lift in its consumer confidence score from sixmonths ago. Its consumer confidence score increased from 63.9 six months ago to 68.0," the surveystated.Indian and Chinese consumers' remain confident about the next six months, despite a widespread drop inconsumer confidence across 16 markets in the Asia/Pacific, Middle East and Africa region.In India, the three markets surveyed were New Delhi, Mumbai and Chennai. As per the survey, Delhiconsumers are the most optimistic with an Index score of 79.3, up 25.2 points from 54.1 six months ago.Mumbai scored 61.7 points followed by Chennai which was marginally lower at 61.3, the survey revealed. ______________________________________________________________________________________ ______________________________________________________________________________________
Indian consumers are buying more than ever
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Indian Consumers
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