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Socio EconomicSocio EconomicClasses of IndiaClasses of India
Rakhi DuttaRakhi Dutta
India as a Consumer MarketIndia as a Consumer Market
Presently 12Presently 12
thth
largest consumer market inlargest consumer market inthe world(17 trillion Indian rupees)the world(17 trillion Indian rupees)
Poised to become the 5Poised to become the 5
thth
largest bylargest by2025(70 trillion Indian rupees)2025(70 trillion Indian rupees)
Indian spending patterns will evolve, withIndian spending patterns will evolve, withbasic necessities such as food and apparelbasic necessities such as food and appareldeclining in relative importance, anddeclining in relative importance, andcategories like communications and healthcategories like communications and healthcare growing rapidly.care growing rapidly.
Economic classesEconomic classes
Deprived (< Rs.90,000)Deprived (< Rs.90,000)
Aspirers (Rs.90,000- Rs.200,000)Aspirers (Rs.90,000- Rs.200,000)
Seekers (Rs.200,000- Rs.500,000)Seekers (Rs.200,000- Rs.500,000)
Strivers (Rs.500,000- Rs.1,000,000)Strivers (Rs.500,000- Rs.1,000,000)
Global Indians (Rs.1,000,000)Global Indians (Rs.1,000,000)
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