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Course
: MBA – Semester III
Course Code
: 08MBA 31
Course Title
: Strategic Management
 Instructor (s)
: Prof Bholanath Dutta
Office
: CMRIMT, Ground Floor.
 Mobile
: +91 96323 18178
 Email 
: bhola_dutta@yahoo.com 
 Instructor’s Profile:
 B
holanath Dutta, is an Accredited Management Teacher by All India Management  Association (AIMA),
holds an M.Phil (Entrepreneurship), MBA (Marketing), Post GraduateDiploma in Tourism Management, Diploma in Electronics & Telecom Engg, Diploma inAdvanced Accountancy, and Couple of courses in specific areas (CRS, Ticketing, Tours &Travels & Airlines Mgmt) of tourism industry from Indian Institute of Tourism and TravelManagement, Ministry of Tourism.He is currently working as Assistant Placement Officer, CMRIT, and Asst Professor – Dept of Management Studies, in CMR Institute of Technology. He has over 19 years of experience asvaried as Industry, academic, teaching, administration and research.Dutta is a prolific writer. He has authored 6 books in the area of marketing, entrepreneurship andgeneral management. His book titled “Teaching Learning process in management education’ hasearned lot of laurels. He has developed many study and instructional materials for the universitylike Bharatihar University, AIMA, ITM, IASE and NIILM etc. His more than 12 articles areselected and published in derivative reference books. He has published more than 50 papers tilldate including articles/research paper/case study in the area of general management, marketingand entrepreneurship in the leading management magazine/journal and still counting. He presented many papers in National and International Conferences. He is a Resource Person inManagement
 
education and has delivered lectures at other institutes. He is a guest editor towww.mybigeconomy.com&www.mybigstartup.com. He is the Chief Editor of “Center for  Research & Publication” at CMRIT.He is a Fellow member of Institute of Marketing Management, member of AIMA, AIMS-International, NEN Network, BMA and life member of Institution of HomoeopathicPractitioners.
 
CMR Institute of Management & Technology
 Master of Business Administration Programme
MBA- III SEM
 
Class Meets
: As per the schedule
Time
: Please refer Department Time Table
Office Hours
: Weekdays after 3 PM
 Prerequisites
: Basic knowledge in all area of specializations.
 Required Material 
: Strategic Management – Text & Cases by VSP Rao, Excel Book 
Course Overview:
Strategic management is the conduct of drafting, implementing and evaluating cross-functionaldecisions that will enable an organization to achieve its long-term objectives. It is the process of specifying the organization's mission, vision and objectives, developing policies and plans, oftenin terms of projects and programs, which are designed to achieve these objectives, and thenallocating resources to implement the policies and plans, projects and programs. A balancedscorecard is often used to evaluate the overall performance of the business and its progresstowards objectives.Strategic management is a level of managerial activity under setting goals and over Tactics.Strategic management provides overall direction to the enterprise and is closely related to thefield of Organization StudiesStrategy is all about setting direction - not just for the organisation but also in the hearts andminds of employees and customers.Strategy in turn will define the organisation; remove complacency and focuses effort towards theachievement of financial and strategic objectives.
Course Objectives:
The course aims at achieving the following objectives:
 
To understand the concept of VMOS and its application in an organisation.
 
To understand the various tools and techniques used in strategic management.
 
To develop strategic mindset.
 
To understand the implementation mechanisms of strategy in an organization.
 
To know various control mechanisms used in corporate to ensure implementation of strategy.
 
To understand various emerging areas in the field of strategic management.
 
 
Course Structure One Session: 1.30 Hrs
SlNoTopic Sessions Remarks, if any
1.
 Meaning and Nature of Strategic Management 
 
- itsimportance and relevance – Characteristics of StrategicManagement – 
12.
Case Study Analysis & Presentation
23.
The Strategic Management Process
– Relationshipbetween a Company’s Strategy and its Business Model.
 34.
 Strategy Formulation
-
 Developing Strategic vision and mission for a company –– 
45.
Case Study Analysis & Presentation
56.
company goals and company philosophy
– the hierarchyof strategic intent 
 
67.
Student Seminar & Presentation
78.
 Merging the strategic vision
objectives and strategy intoa strategic plan.
 89.
 Analysing a company’s external environment 
– Thestrategically relevant components of a company’s externalenvironment
 
910.
 Industry analysis
– porter’s dominant economic features – competitive environment analysis-
 
1011.
Case Study Analysis & Presentation
1112.
 Porter’s five force model 
- industry driving forces – keysuccess factors – concept and implementation1213.
 Analyzing a company’s resources and competitive position
– Analysis of the company’s present strategies1314. Student Seminar & Presentation 1415.
 SWOT Analysis
– Value Chain Analysis – BenchMarking.1516.
Generic Competitive Strategies
– Low cost – differentiation – best cost – focused strategies – strategicalliances1617.
Collaborative partnerships
– mergers and acquisition. 1718.
 Joint ventures strategies
 – outsourcing strategies – international business level strategies.1819.
Formulating long term and Grand Strategies
– tailoringstrategy to fit specific industry and company situation1920. Case Study analysis & Presentation 2021.
 Long term objectives
for grand strategies – innovation,integration and diversification – 21
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bholanathdutta

You are from which college please tell me.

reply11 / 26 / 2009
d_ashwitha9328

can u pls send a copy of sm notes to d.ashwitha@yahoo.co.in It wud be very kind of u, thank u sir

reply11 / 09 / 2009
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