Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Buy Now $33.99
Standard view
Full view
of .
Look up keyword or section
Like this
2Activity

Table Of Contents

Most of the Time, We’re Not Actually “Choosing” What to Do Next
Even When We “Choose,” Our Minds Save Work
The Obvious, Simple Stuf Is Really Important
A Map of the Decision-Making Process
On a Napkin
Why We Take Certain Actions and Not Others
A Simple Model of When, and Why, We Act
The Create Action Funnel
Strategies for Behavior Change
A Decision or a Reaction: Three Strategies to Change Behavior
Strategy 1: Cheat!
Strategy 2: Make or Change Habits
Strategy 3: Support the Conscious Action
A Recap of the Three Strategies
Discovering the Right Outcome, Action, and Actor
Figuring Out What You Want to Accomplish
Generate a List of Possible Actions for Users to Take
Selecting the Right Target Action
Research Your Target Users
Select the Ideal Target Action
Define Success and Failure
How to Handle Very Diverse Populations
Developing the Conceptual Design
Start the Behavioral Plan
Tailor It
Simplify It
Make It “Easy”
Constructing the Environment
Tactics You Can Use
1. Increase motivation
Increase Motivation
Cue the User to Act
Generate a Feedback Loop
Knock Out the Competition
Remove or Avoid Obstacles
Update the Behavioral Plan
On A Napkin
Narrate the Past to Support Future Action
Associate with the Positive and the Familiar
Educate Your Users
How Training Your Users Fits In
Designing the Interface and Implementing It
Moving from Conceptual Designs to Interface Designs
Take Stock
Extract the Stories or Specs
Provide Structure for Magic to Occur
Look for Tactical Opportunities
Turning the Designs into Code
Put the Interface Design in Front of Users
Build the Product
Go Lean If Possible
Refining the Product
Why Measure Impact?
Where to Start: Outcomes and Metrics
How to Measure Those Metrics
Determining Impact: Running Experiments
Determining Impact: Unique Actions and Outcomes
Other Ways to Determine Impact
Watch Real People Using the Product
Check Your Data
Figure Out How to Fix the Obstacles
Learning and Refining the Product
Determine What Changes to Implement
Measure the Impact of Each Major Change
When Is It “Good Enough”?
Putting It into Practice
Common Questions and a Start-to-Finish Example
An Example of the Approach
Questions About How and Why We Act
Four Lessons
Themes
Looking Ahead
[ About the Author ]
P. 1
Designing for Behavior Change: Applying Psychology and Behavioral Economics

Designing for Behavior Change: Applying Psychology and Behavioral Economics

Ratings: (0)|Views: 71|Likes:

A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.

Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.

Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower

A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.

Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.

Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower

More info:

Publish date: Nov 5, 2013
Added to Scribd: Nov 05, 2013
Copyright:Traditional Copyright: All rights reservedISBN:9781449367985
List Price: $33.99 Buy Now

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
This book can be read on up to 6 mobile devices.
See more
See less

07/07/2015

393

9781449367985

$33.99

USD

You're Reading a Free Preview
Pages 16 to 35 are not shown in this preview.
You're Reading a Free Preview
Pages 51 to 113 are not shown in this preview.
You're Reading a Free Preview
Pages 129 to 198 are not shown in this preview.
You're Reading a Free Preview
Pages 214 to 311 are not shown in this preview.
You're Reading a Free Preview
Pages 327 to 393 are not shown in this preview.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->