Here is the chain of activities that a patient performs once he/she comes to know of theailment..
Learn on the problemthat’s in the body.Explore its treatmentoptionsExplore costimplicationExplore insuranceoption (if any) –including premiumloading, restrictedcover, etc
Explore alternatechannelsExplore throughresources to affirmdecision
Web (Forums, health sites, connecting forums like patientslikeme.com) etc)Health camps, Books, family physicians
PhsiciansWebInsurance comaniesWeb- Networks, random searchFriends, Travel agents, government resources
Family Physician, specialist medical consultantWeb space
Insurance companiesWeb sace for other insurance otions if anFriends, Travel consultantsWeb, social media, interactive media if an